Local News
Zid expects a strategic partnership with Snapchat to support more than 13,000 merchants in Saudi Arabia
Riyadh, Saudi Arabia
As part of its ongoing efforts to better serve its customer base, Zed, a leading provider of modern retail solutions, today announced a strategic partnership with the social media platform Snapchat. This partnership aims to support and empower over 9,000 existing and 4,000 new
modern retailers in Saudi Arabia.
It will help retailers grow their sales by enabling them to launch professional marketing campaigns more easily and quickly on Snapchat, which boasts over 22 million monthly active users in the Kingdom. The partnership will provide retailers with a range of benefits, including:
● Comprehensive marketing tools: A seamless integration between the online store and the Snapchat advertising account, along with precise tracking and measurement tools for campaign results, will lead to improved performance and increased sales.
● Direct support from the Zed and Snapchat expert teams: The Zed and Snapchat teams will provide comprehensive support to help retailers leverage the Snapchat platform more effectively and comprehensively.
● Wider reach for store customers: The partnership will also allow merchants to easily and precisely target a wider audience of potential customers on Snapchat.
● Creating new business opportunities: This will be achieved through a comprehensive program to spread the culture of e-commerce to cities farther from the capital and empower users through content and technology.
Mazen Al-Darrab, founder and head of growth at Zed, expressed his delight with the partnership, saying, “We believe that Saudi merchants have the potential to achieve great success by leveraging the immense power of platforms like Snapchat. Through this partnership, we aim to help them maximize the
benefits of this platform and achieve their business goals.”
He added, “We aim to empower Saudi merchants by providing them with the necessary tools and support to create successful marketing campaigns on Snapchat. We are confident that this partnership will significantly contribute to the growth of the modern retail sector in Saudi Arabia.”
For his part, Hussein Freijeh, Vice President of Snap in the Middle East and North Africa, stated: “We are delighted to partner with Zed to support and empower retailers in Saudi Arabia. We believe this partnership will significantly contribute to helping merchants reach a wider audience on Snapchat
and achieve increased sales.”
This partnership reflects Zed’s commitment to supporting the growth of the modern retail sector in Saudi Arabia.
Zed is a leading company in the modern retail field, offering a wide range of services that help merchants and businesses achieve their marketing objectives.
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Local News
Healthy Living: A campaign to promote healthy eating in Saudi schools
The Ministries of Health and Education launched the “Live Healthy Break” campaign to raise awareness among students and parents about the importance of healthy breakfasts and balanced school meals, in line with the goals of Vision 2030.
In a strategic move aimed at building a healthy and vibrant generation, the Saudi Ministry of Health, in collaboration with the Ministry of Education, announced the launch of a national awareness campaign under the slogan “Recess: Live Healthily.” This ambitious campaign aims to promote healthy eating habits and instill sound health practices within the school environment by empowering students and their parents with the information and tools necessary to make school recess a time of health and benefit.
This initiative comes within a broader context aligned with the ambitious goals of the Kingdom's Vision 2030, specifically the Health Sector Transformation Program. The Vision aims to build a vibrant society where individuals enjoy healthy and fulfilling lives by focusing on preventative medicine and raising the average life expectancy of citizens to 80 years. The "Live Healthily" campaign is one of the tools for achieving this goal, targeting children at an early age to instill healthy eating habits that will last a lifetime.
The importance of early intervention in the school environment
The campaign's significance stems from its focus on the school environment, where students spend a significant portion of their day, making it an ideal setting for positively influencing their behavior. Proper nutrition during the school years benefits not only physical growth but also enhances cognitive abilities, concentration, and academic performance. Given the contemporary health challenges posed by the proliferation of fast food and foods high in sugar and fat, guiding children toward healthy choices is crucial to combating diseases like obesity and type 2 diabetes, which are increasingly appearing at younger ages.
Campaign themes and detailed objectives
The “Live Healthy Break” campaign is based on several key pillars, foremost among them reinforcing the importance of breakfast as essential fuel for a busy school day. It also seeks to promote a culture of healthy school breakfasts and improve the breakfast selection habits of parents, students, and teachers. By providing them with the necessary knowledge, the campaign aims to empower them to make informed and sound nutritional decisions that contribute to building a balanced and sustainable diet. These efforts are an integral part of the broader “Live Healthy” initiative, which works to raise health and nutritional awareness across all segments of society.
Expected impact at the national level
This campaign is expected to have a tangible positive impact in both the short and long term. On an individual level, it will contribute to improving students' health and academic performance. On a national level, investing in children's health today is an investment in the Kingdom's future, as it will reduce the burden on the healthcare system and create a more productive and vibrant society capable of achieving its comprehensive development aspirations. This reflects the positive impact of the quality of life programs, which are a cornerstone of Vision 2030.
Local News
Saudi Arabia weather: Cold wave, dust, and a sharp drop in temperature
The National Center for Meteorology forecasts a significant drop in temperatures and dust-laden winds across large areas of Saudi Arabia. Learn more about the details and impacts.
The National Center for Meteorology in Saudi Arabia issued a warning of expected weather fluctuations, predicting that large areas of the Kingdom will witness significant activity in surface winds that will stir up dust and sand, accompanied by a sharp and noticeable drop in temperatures, starting from Tuesday until the end of the week on Thursday.
Record low temperatures
According to the center's statement, minimum temperatures are expected to reach low levels, ranging between 2 degrees Celsius and -2 degrees Celsius in the northern regions, including Tabuk, Al-Jawf, the Northern Borders, Hail, and the northern part of the Madinah region. Other areas will also experience a significant drop, with minimum temperatures ranging between 4 degrees Celsius and 1 degree Celsius in Al-Qassim and the northern parts of the Eastern Province and Riyadh.
Wind activity and dust storms
A wave of active surface winds stirring up dust and sand will begin on Tuesday in the Al-Jawf and Northern Borders regions, gradually extending its effects from Tuesday evening through Wednesday to include the Hail, Al-Qassim, Riyadh, Eastern Province, and Najran regions. The center warned that the impact of these winds will reach the eastern parts of the Asir and Al-Baha regions on Wednesday and Thursday, in addition to the Makkah and Madinah regions, including their coastal areas, potentially reducing horizontal visibility.
The climatic context of winter in the Kingdom
These weather fluctuations are part of the typical winter weather patterns in the Arabian Peninsula, where the Kingdom is affected by cold air masses from the north, leading to a significant drop in temperatures, particularly in the northern and central regions. These periods are known locally as "Shabṭ" and "Al-Aqrab," and are characterized by intense cold. The wind activity accompanying these cold air masses also stirs up dust and sand, a common phenomenon in the Kingdom's desert environment.
Expected impacts and the importance of preparedness
This cold wave is expected to have multiple impacts on daily life. On the health front, those with respiratory illnesses and allergies are advised to take precautions and avoid direct exposure to dust. Health authorities also recommend wearing heavy winter clothing to prevent colds, especially for children and the elderly. Regarding road safety, reduced visibility due to dust requires drivers to be extra vigilant and reduce speed on highways. Air traffic at some regional airports may be slightly affected. Therefore, the National Center of Meteorology urges everyone to follow its weather updates and reports to take necessary precautions and ensure safety.
Local News
The specialist obtains a license to transport radioactive pharmaceuticals by air
King Faisal Specialist Hospital becomes the first hospital in Saudi Arabia to receive a license from the Civil Aviation Authority to transport radioactive pharmaceuticals by air, thus promoting nuclear medicine.
In a landmark move reflecting the growing integration of the health and aviation sectors in Saudi Arabia, the General Authority of Civil Aviation (GACA) announced the awarding of a Dangerous Materials Preparation and Processing (DGPC) certificate to King Faisal Specialist Hospital and Research Centre. This license makes the hospital the first in the Kingdom officially authorized to prepare and ship radiopharmaceuticals via air transport, representing a significant achievement that supports the national healthcare system and reinforces the Kingdom's position as a leading center for advanced medical services.
Background and importance of radiopharmaceuticals
Radiopharmaceuticals are a cornerstone of nuclear medicine, used in precise diagnostic and therapeutic procedures, most notably positron emission tomography (PET) scans, which play a crucial role in detecting and monitoring cancerous tumors, heart disease, and neurological disorders. The greatest challenge in using these materials lies in their physical nature; they have a short radioactive half-life, meaning their effectiveness diminishes rapidly within a few hours. This makes their rapid and safe transport essential to ensure they reach hospitals and patients in a timely manner and at their full potency.
The impact of the license on the health and logistics system
This license will overcome the time and logistical obstacles that previously hindered the distribution of these vital materials. By expediting air transport from their specialized production facility at King Faisal Specialist Hospital in Riyadh to various regions of the Kingdom, a greater number of patients will be able to receive the necessary diagnoses and treatments without delay. This step supports the nuclear medicine system by meeting the growing needs of hospitals and ensuring the continuity of advanced services with high efficiency. It also enhances the efficiency of the medical supply chain by reducing reliance on time-consuming ground transportation.
The certificate was issued after the hospital met all international technical and logistical requirements and standards, in accordance with the executive regulations for civil aviation safety, ensuring the highest levels of safety and compliance with local and international regulations in the transport of these sensitive materials.
Supporting the goals of the Kingdom's Vision 2030
Captain Sulaiman Al-Muhaimidi, Executive Vice President for Aviation Safety and Environmental Sustainability at the General Authority of Civil Aviation (GACA), affirmed that this grant embodies GACA's commitment to its role as an enabler for national entities by providing a regulatory and legislative environment that allows for the transport of hazardous medical materials in accordance with the highest international safety standards. He noted that this collaboration with King Faisal Specialist Hospital & Research Centre (KSRelief) is a model of integrated work that contributes to achieving the goals of the Kingdom's Vision 2030 in the health and logistics sectors.
For her part, Dr. Jackie Ying, Executive Director of Research and Innovation at King Faisal Specialist Hospital and Research Centre, explained that obtaining this license reflects the hospital's high level of preparedness and its technical and human capabilities in handling highly sensitive medical products. She added that the hospital's Cyclotron and Radiopharmaceuticals Department has produced more than 30 radiopharmaceuticals and administered over 800,000 doses, confirming its leadership in this field at the regional level.
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