In line with strengthening the role of the non-profit sector and the goals of the Kingdom's Vision 2030 to improve quality of life, the Masar Association for Prosthetics and Rehabilitation to fulfill its noble humanitarian mission. The association stands out as a leading model in supporting amputees and patients in need, offering a comprehensive package of high-quality projects that go beyond physical treatment to aim for the holistic empowerment of beneficiaries, enabling them to return to their normal lives with complete independence and safety.

An integrated system of care and rehabilitation

The association recognizes that limb loss is not only a physical challenge, but also has psychological and social repercussions. Therefore, it has launched strategic initiatives, including the “Sanad” , dedicated to providing high-quality prosthetic limbs that utilize the latest global technologies, and the “Amal” , which undertakes complex amputation surgeries and limb fittings. These efforts come at a time when the need for such specialized services is increasing, particularly given the rising rates of diabetes and traffic accidents that can lead to amputations, making the association's role pivotal within the health and social system.

Inspiring success stories and tangible impact

In a vivid illustration of the impact of these projects, “Akhbar 24” met with beneficiary Mohamed Belghossoun , who faced the challenge of having his leg amputated due to complications from diabetes. Belghossoun recounted the details of the radical transformation in his life, noting that obtaining a prosthetic limb through the association was not merely a medical procedure, but rather a rebirth that allowed him to reintegrate into society.

“Balghosoun” confirmed, saying: “The support I found allowed me to resume my life normally, and I experienced a high level of humane and professional treatment from the team, which helped me overcome the psychological and social crisis.”.

Comprehensive services and diverse initiatives

Masar's efforts extend beyond prosthetics to include the "Safe Home" , which provides housing and living support to underprivileged families, and the "Care" , which provides regular monthly medical supplies. Furthermore, the association supports the "Knowledge Transfer" , which aims to empower emerging organizations in the same field, and the "Your Awareness" , which focuses on community awareness and health prevention. This reflects a strategic vision aimed at reducing future injury rates.

Comprehensive geographic coverage and ease of access

Faisal Baazeem explained that “Masar’s” services are not limited to a specific region but cover all areas of the Kingdom, targeting all those in need. Baazeem pointed out the association’s commitment to adopting digital transformation to facilitate the beneficiary’s journey by providing online applications through the official website, thus ensuring a rapid response and that support reaches those who deserve it.

“Ba’azeem” concluded his speech by emphasizing the association’s continuous efforts to expand the scope of its community partnerships, to ensure the sustainability of the impact and to empower beneficiaries in terms of health, psychological and social well-being, so that “Masar” remains a beacon of hope illuminating the paths of those in need.

In a strategic move aimed at restructuring and regulating the digital giving sector in the Kingdom of Saudi Arabia, the Ministry of Human Resources and Social Development, in cooperation with the Saudi Data and Artificial Intelligence Authority (SDAIA), announced the transfer of all services of the National Donations Platform (Tabarru’) to be fully integrated under the umbrella of the National Platform for Charitable Work (Ihsan).

Unifying digital efforts for charitable work

This pivotal decision strengthens the integration of efforts between government entities and the non-profit sector. The Ministry emphasized that this merger is not merely a technical procedure, but a qualitative shift aimed at unifying official channels for charitable work into a single national portal. This step aims to streamline the journey for both donors and beneficiaries, ensuring a more user-friendly and reliable experience, in line with the objectives of the Kingdom's Vision 2030, which places great importance on developing the third sector.

Enhancing governance and transparency through artificial intelligence

For its part, SDAIA explained that focusing donation services on the “Ihsan” platform reflects the Kingdom’s commitment to applying the highest standards of governance and transparency in charitable work. The Ihsan platform relies on a sophisticated digital infrastructure and artificial intelligence technologies to ensure that donations are directed to their intended beneficiaries with high accuracy. This transition will enable relevant authorities to improve the efficiency of operational processes and regulate the flow of donations in accordance with applicable regulations, thereby enhancing donors’ confidence that their charitable contributions and donations will reach the most vulnerable groups across the Kingdom.

The context of digital transformation and its developmental impact

This integration is an integral part of the Kingdom's development drive to maximize the impact of the non-profit sector and increase its contribution to the GDP. Since the launch of the Ihsan platform, the Kingdom has successfully revolutionized the concept of online donations, transforming them from individual initiatives into organized and sustainable institutional efforts. This unification helps eliminate the fragmentation of platforms and provides a precise central database that serves decision-makers and charitable organizations in identifying development priorities.

Enhancing the Kingdom's position in global philanthropy

In conclusion, this measure contributes to enhancing the Kingdom of Saudi Arabia's standing in international indicators, particularly the World Giving Index. By facilitating donation mechanisms and connecting individuals and charitable organizations through a secure technological system, the culture of giving and social solidarity deeply rooted in Saudi society is reinforced, aligning with the noble goals and lofty objectives that the wise leadership seeks to achieve in service to humanity and society.