In a strategic move aimed at enhancing the city's digital infrastructure and improving its overall appearance, Jeddah Transport Company, the executive arm of the Jeddah Municipality in the transportation sector, announced the launch and development of new regulatory mechanisms for operating mobile digital advertisements on vehicles within the city limits. This announcement comes as part of a comprehensive framework for governing outdoor advertising, ensuring its integration with the city's identity.

Enhancing digital transformation and keeping pace with Vision 2030

This new approach comes within the framework of ongoing efforts to align with the goals of the Kingdom's Vision 2030, which places a strong emphasis on digital transformation and the development of smart cities. Mobile digital advertising is a modern, technology-driven method for delivering dynamic and engaging advertising content, contributing to increased efficiency in the outdoor advertising sector and its transition from traditional methods to smart and innovative solutions that keep pace with the Kingdom's rapid development across various sectors.

Improving the urban landscape and addressing visual pollution

Jeddah Transport Company confirmed that this step is not solely commercial, but primarily aims to improve the urban landscape, a key pillar of the Quality of Life Program. By establishing clear and rigorous standards for advertising, the company seeks to prevent haphazardness and reduce visual pollution that can result from unregulated advertising. The new regulations ensure that advertisements are in keeping with public taste and preserve Jeddah's distinctive visual identity.

Asset governance and improving economic efficiency

The new mechanisms aim to enhance the efficiency of asset management related to the transportation sector, achieving a delicate balance between the economic investment in these assets and compliance with established regulations. These regulations offer promising investment opportunities for the private sector, while ensuring full adherence to traffic safety standards and operational controls. The company is committed to ensuring that these advertisements are operated according to high-quality technical and professional standards, thereby enhancing the attractiveness of the city's investment environment and generating sustainable returns that contribute to the development of the transportation sector and municipal services.

The National Center for Meteorology issued its daily report on the expected weather conditions in the Kingdom of Saudi Arabia for today (Tuesday), with forecasts indicating weather fluctuations affecting several regions, ranging from light rainfall and dense fog to surface wind activity.

In detail, the center predicted light rain in the northern parts of the Kingdom, a typical weather pattern for this time of year due to the region being affected by humid air masses. These forecasts are part of the ongoing monitoring of weather conditions across the Kingdom, where weather phenomena vary due to the country's vast geographical area.

The center also warned in its report of a favorable chance of fog formation, which could reduce horizontal visibility during the night and early morning hours. This includes the coastal areas of Makkah, Asir, and Jazan regions, as well as parts of the Eastern Province. Fog is a weather phenomenon that requires special attention from drivers and highway users in these coastal areas, where humidity levels are high.

Regarding wind patterns, the weather report indicated the continued influence of active winds that stir up dust and sand, reducing horizontal visibility in open areas. This impact encompasses large parts of the Northern Borders, Al-Jawf, Tabuk, and Hail regions, extending to the eastern parts of the Madinah and Makkah regions. These winds also contribute to changes in perceived temperatures and the stirring up of suspended dust.

The importance of following weather forecasts and taking precautions

These daily reports are of paramount importance to citizens and residents, as they help in planning daily activities and avoiding potential road hazards. Authorities consistently urge caution while driving in dusty or foggy conditions, adherence to speed limits, and maintaining a safe following distance to ensure public safety.

This variation in weather patterns reflects the Kingdom's geographical nature. Northern regions are affected by low-pressure systems originating from the Mediterranean, while coastal areas experience high humidity, and the interior and central regions are subject to surface wind activity. The National Center for Meteorology plays a vital role in monitoring these changes using the latest technologies to ensure accurate information is provided to the public and relevant government agencies.

As part of intensive preparations to ensure the safety and security of pilgrims, the Director of Public Security, Lieutenant General Mohammed bin Abdullah Al-Bassami, conducted a comprehensive inspection tour to assess the readiness of security and traffic sectors to implement the approved plans for the 1447 AH Umrah season. This tour underscores the wise leadership's ongoing commitment to providing the utmost comfort and peace of mind for pilgrims and visitors.

Details of the field tour and security assumptions

During the tour, Lieutenant General Al-Bassami, accompanied by the Commander of the Umrah Security Forces and several prominent field commanders, was briefed on a live field exercise simulating real-world security deployments. This exercise aimed to test the speed of response and the efficiency of coordination among the various participating agencies, ensuring a professional approach to all potential scenarios during peak seasons.

The inspection tour also included a field visit to the vital sites and routes inside the Grand Mosque and its outer courtyards, where the Director of Public Security listened to a detailed explanation of the mechanism for implementing the approved security plans, which focus mainly on crowd management and organizing human flows in a way that ensures smooth movement and the safety of worshippers and pilgrims.

General context and the importance of early preparation

These early security preparations for the 1447 AH Hajj season come within the framework of the Kingdom of Saudi Arabia's ongoing efforts to serve the Two Holy Mosques, and in line with the objectives of Vision 2030, which seeks to increase the capacity to receive pilgrims while providing high-quality services. Security and traffic plans are a fundamental pillar of this integrated system, and are updated regularly based on lessons learned from previous seasons and using the latest technologies.

Security integration and its impact on the pilgrim's experience

This on-the-ground experience reflects the importance of integration between security, traffic, and service sectors. Advance planning and field training through live drills directly contribute to enhancing visitors' sense of security, enabling them to perform their rituals with ease and comfort. Crowd management at the Grand Mosque is a global model to be emulated, given the high human density within a specific geographical area, which necessitates meticulous execution and constant monitoring by security leaders.

In conclusion, this tour confirms the readiness of the security personnel and the efficiency of the plans put in place to receive pilgrims in the 1447 AH season, harnessing all human and technical capabilities to serve those who come to the Sacred House of God.