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“Al-Harbi: The Impact of Knowledge in the Book of the City”

Understanding the audience is key to successfully marketing cultural content. Discover how this affects the success or failure of knowledge messages at the City Book Fair 2025.

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"Al-Harbi: The Impact of Knowledge in the Book of the City"

Understanding the audience as a basis for marketing cultural content

In a workshop entitled “Between the Reader and the Message: How to Market Your Cultural Content by Understanding Your Audience,” which was held as part of the Madinah Book Fair 2025, Dr. Khalid Al-Harbi stressed the importance of understanding the audience as a first step in marketing cultural content.

Al-Harbi explained that informational messages that do not influence awareness and behavior remain within the realm of superficial consumption. He pointed out that "strong content may fail, and weak content may spread" if it is not tailored to the audience's reception style and behavior.

Redefining the relationship between publishing and the recipient

Al-Harbi called for a redefinition of the relationship between publishing and the reader, so that cultural messages are not merely meant to be read, but rather to influence taste and identity. He emphasized that traditional publishing, which produces a book and then waits for its readers, is no longer sufficient in light of the rapid shifts in reader behavior.

He pointed out the need to transform the publishing process into an interactive experience that begins with understanding the needs of the target groups and providing content capable of accommodating this diversity.

Analyzing audience behavior and selecting appropriate platforms

Dr. Al-Harbi emphasized the importance of analyzing audience behavior, including preferences for print versus digital media, and for attending cultural events in person versus remotely. These indicators help content creators and publishers choose the most suitable platforms and channels and develop more effective marketing tools.

Successful marketing strategies

Al-Harbi presented practical examples of successful communication marketing strategies used by knowledge-based initiatives to build a solid audience base. These strategies succeeded by combining cultural depth with intelligent targeting of specific demographics.

Practical tips for marketing cultural content

Understand your audience: Start by analyzing the interests and behavior of your target audience to determine the type of content that interests them and motivates them to interact.

Use multiple platforms: Don't limit yourself to a single platform to publish your content; use a mix of print and digital media to reach the largest possible audience.

Be interactive: Encourage interaction with your audience through comments, surveys, and open discussions to foster ongoing communication and engagement with them.

Keep up with the changes: Stay informed about new shifts in reader behavior and interests to adapt your marketing strategy accordingly.

Provide added value: Make sure to provide content with real added value to your audience so that they feel the importance of what you offer them and continue to follow and support you.

The Saudi News Network first launched on Twitter via its official account, @SaudiNews50, and quickly became one of the Kingdom's leading independent news sources, thanks to its fast and reliable coverage of major local and international events. Due to the growing trust of its followers, the network expanded by launching its website, a comprehensive news platform offering regularly updated content in the fields of politics, economics, health, education, and national events, presented in a professional style that meets the public's expectations. The network strives to enhance public awareness and provide accurate information in a timely manner through on-the-ground reporting, in-depth analysis, and a specialized editorial team, making it a trusted source for anyone seeking up-to-the-minute Saudi news.

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Launch of the city's shuttle bus service in Ramadan 1447 AH: Routes and stations

Learn about the details of the shuttle bus service in Madinah for Ramadan 1447 AH. City bus routes will transport worshippers to the Prophet's Mosque and Quba Mosque to alleviate overcrowding.

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Launch of the city's shuttle bus service in Ramadan 1447 AH: Routes and stations

The Madinah Region Development Authority, represented by the "Madinah Buses" project, announced the launch of its operational plan for shuttle bus services during the holy month of Ramadan 1447 AH. This strategic step aims to facilitate the movement of worshippers, visitors, and pilgrims to and from the Prophet's Mosque and Quba Mosque, ensuring smooth traffic flow in the central area.

Service routes and main stations

The authority explained that the service will include dedicated routes covering various parts of Medina to ensure accessibility for the widest possible range of users. The buses will pass through a number of key and strategic stations, and the approved list includes:

  • King Fahd's plan.
  • Haramain High-Speed ​​Railway Station.
  • Shatha station.
  • Al-Khalidiyah neighborhood.
  • Sayyid al-Shuhada area.
  • College of Peace.
  • The sports stadium.
  • The garden.

In addition, a vital route has been designated that extends from the Al-Aliya area to the Quba Mosque, to connect the prominent religious landmarks with each other and facilitate the visit of worshippers to the Quba Mosque.

The importance of shuttle transport during peak seasons

The shuttle bus service becomes crucial during the holy month of Ramadan, as Madinah witnesses an influx of millions of visitors from within the Kingdom and abroad. This project directly contributes to alleviating the severe traffic congestion that can occur on roads leading to the central area surrounding the Prophet's Mosque. By utilizing high-capacity buses, the number of private vehicles entering the city center is reduced, thus lowering carbon emissions and protecting the environment, in addition to saving visitors time and effort in searching for parking.

Enhancing the experience of pilgrims

This announcement comes as part of ongoing efforts to enhance the experience of visitors and pilgrims, aligning with the goals of the Kingdom's Vision 2030 and the Guests of God Service Program. Authorities in Madinah are committed to providing highly reliable transportation services that ensure passenger comfort and safety. The shuttle bus system has proven highly successful in managing crowds and regulating pedestrian and vehicle flow during previous seasons, making it a cornerstone of operational plans for religious seasons.

The authority affirmed its commitment to applying the highest standards of safety and comfort in the buses used, while providing accurate timetables to reduce waiting times, allowing worshippers to devote themselves to worship and perform their rituals with ease and peace of mind.

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The Saudi Media Forum 2026 concludes with the crowning of the winners

The Saudi Media Forum 2026 concluded its work in Riyadh by crowning the winners of the Saudi Media Award and setting a Guinness World Record as the largest global media event.

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The Saudi Media Forum 2026 concludes with the crowning of the winners
Saudi Media Forum 2026

The Saudi capital, Riyadh, concluded the Saudi Media Forum 2026 , in an exceptional event that witnessed the crowning of the winners of the Saudi Media Award 2026 in its new version, thus consolidating the Kingdom’s position as a media powerhouse in the region, and a global platform that embraces senior decision-makers, experts and creators in the content and media industry.

A global achievement in the Guinness Book of Records

In a precedent that confirms the magnitude of the momentum the event has gained, the Saudi Media Forum has earned a Guinness World Records certificate as the largest media event in the world in terms of the number of attendees, reflecting the growing soft power of the Kingdom and its ability to organize major events that attract the world’s attention.

Broad international participation and institutional transformation

The head of the Saudi Media Forum, Mohammed Al-Harthi, revealed remarkable figures that distinguished this edition, noting the participation of nearly 300 speakers from around the world. Al-Harthi affirmed that the forum is steadily progressing from a seasonal annual event to a sustainable, year-round institutional endeavor aimed at developing the media landscape and enhancing the capabilities of national talent.

The context of media transformation and Vision 2030

The success of the Saudi Media Forum 2026 aligns with the goals of the Kingdom's Vision 2030, which prioritizes the media sector as a key pillar of the economy and an effective tool for conveying an accurate picture of Saudi Arabia's developmental transformations. In recent years, the forum has fostered a fertile environment for exchanging expertise between Saudi media professionals and their international counterparts, thereby enhancing the professionalism of the local media landscape.

Foresight and the challenges of technology

The forum not only celebrated the winners but also became a genuine opportunity to envision the future of media in the digital age. Attendees discussed the latest developments and challenges facing the sector, particularly with the rise of artificial intelligence technologies and their direct impact on content creation and the media landscape as a whole. The presence of a distinguished group of media figures and decision-makers underscored the forum's importance as an international platform for discussion, collaboration, and building strategic, cross-border partnerships.

The importance of the Saudi Media Award

The Saudi Media Award, whose prizes were distributed at the conclusion of the forum, is one of the most important catalysts for media creativity in the region, as it aims to encourage professional competition and honor creative individuals in the fields of journalism, television, and digital media, thus contributing to raising the quality of content provided to the public.

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Construction has begun on Al-Jazira and Al-Dar Al-Bayda parks in Riyadh, covering an area of ​​317,000 square meters

Riyadh Municipality begins implementing two large parks with an area of ​​317,000 m2 as part of the Quality of Life Program, to serve 1.4 million people and enhance green spaces in the capital.

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Construction has begun on Al-Jazira and Al-Dar Al-Bayda parks in Riyadh, covering an area of ​​317,000 square meters

The Riyadh Municipality has commenced construction on two major environmental and recreational projects in the south and east of the capital: Al-Jazira and Al-Dar Al-Bayda parks, covering a total area of ​​over 317,000 square meters. This strategic initiative is being undertaken in collaboration with the Quality of Life Program, a key component of the Kingdom's Vision 2030, with the aim of transforming Riyadh into a sustainable and people-friendly urban destination.

Project details and targeted locations

The municipality explained that the new project aims to serve more than 1.4 million residents in neighboring districts. An area of ​​147,700 square meters has been allocated for the creation of "Al-Jazira Park" in eastern Riyadh, which will serve more than 600,000 residents. In the south of the capital, work is underway on "Al-Dar Al-Bayda Park," covering an area of ​​169,500 square meters, to meet the needs of more than 795,300 residents, reflecting the municipality's commitment to the equitable geographical distribution of recreational services.

Urban development context and Vision 2030

This project is not just an addition to traditional recreational spaces, but comes within the context of a historic transformation that the Saudi capital is witnessing to increase the per capita share of green spaces, in line with the “Green Riyadh” initiative and the objectives of Vision 2030. These projects seek to humanize cities, improve the urban landscape, reduce carbon emissions and lower temperatures, which directly contributes to raising Riyadh’s ranking among the most livable cities in the world.

Integration with the transport network and vital facilities

One of the most notable features of the new designs is their integration with the public transport infrastructure; the Casablanca Park includes an integrated metro station, which facilitates access for visitors via the Riyadh Metro network and reduces reliance on private cars, a global trend in modern urban planning to promote environmental sustainability and ease of mobility.

Full-service entertainment destinations

The two parks are designed as vibrant community hubs, featuring expansive green spaces, dedicated pedestrian and cycling paths, and a variety of sports facilities that encourage residents to lead healthy lifestyles. The plans also include children's play areas, water features, a selection of restaurants and cafes, and spaces equipped to host cultural and community events and activities, fostering social connections among neighborhood residents.

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