Jeddah: January 27-28, 2026

Under the patronage of His Excellency the Minister of Industry and Mineral Resources, Mr. Bandar bin Ibrahim Al-Khorayef, and in the presence of Engineer Majid bin Rafed Al-Arqoubi, CEO of the Industrial Cities and Technology Zones Authority, Siniora Food Industries Company inaugurated its new factory in Jeddah over a two-day period, in the presence of a number of dignitaries, officials, representatives of government agencies, businessmen, media professionals, and the company’s partners, in a strategic step that reflects the growing confidence in the investment and industrial environment in the Kingdom of Saudi Arabia.

The opening of the factory comes as part of Siniora’s expansion plans in the Saudi market, and in line with the objectives of the Kingdom’s Vision 2030 aimed at enhancing local content, supporting national industries, achieving food security, and localizing quality investments in the food industries sector.

Al-Aqqad: Strategic investment and confidence in the Saudi economy

In his speech, Professor Tariq Omar Al-Aqqad, Chairman of the Board of Directors of Siniora Food Industries, affirmed that this project embodies the firm confidence in the Saudi economy, and in what the Kingdom provides in terms of an attractive investment environment, an integrated industrial system, and effective government support, which makes industrial investment a long-term option, stressing that the new factory reflects Siniora’s commitment to building sustainable partnerships and responsible investments that contribute to supporting the national economy and enhancing the Kingdom’s position as a regional industrial center.

CEO: Production capacity of 10,000 tons per year and more than 300 job opportunities

For his part, Engineer Magdi Al-Sharif, CEO of Siniora Food Industries, explained that the new factory is an important operational achievement and a pivotal stage in the company’s journey within the Kingdom, indicating that the project was implemented according to the highest international standards in the food industries.

Al-Sharif pointed out that the first phase of the factory was built on a building area of ​​11,500 square meters, with a production capacity of up to 10,000 tons per year of frozen and chilled products using the latest technologies

He added that the investment in the first phase amounted to 150 million Saudi riyals, with support from the Saudi Industrial Development Fund, which contributed to accelerating the implementation of the project, stressing that the factory will provide about 300 job opportunities, with a focus on employing and training national talents, and raising the percentage of Saudization within the job staff.

The CEO praised the great cooperation the project received from the Ministry of Industry and Mineral Resources, the Industrial Cities and Technology Zones Authority (MODON), the Food and Drug Authority, and the Investment Promotion Authority, stressing that the speed of procedures and integration between government agencies played a pivotal role in completing the project according to the specified timetable.

The new Siniora factory is a qualitative addition to the food industry sector in the Kingdom, as it contributes to strengthening local supply chains, raising production efficiency, supporting food security, in addition to transferring industrial expertise and knowledge, and localizing modern technologies in this vital sector.

A new step towards enhancing transparency in the Saudi market

As part of its ongoing efforts to regulate markets and protect consumer rights, the Saudi Ministry of Commerce announced on Thursday the results of the second phase of its comprehensive assessments targeting vital sectors that directly impact the lives of citizens and residents. The assessments included car dealerships, electrical and electronic appliance dealers and distributors, and e-commerce stores, with the aim of raising the quality of services provided, enhancing compliance with approved standards, and improving the overall customer experience.

General context and importance of the initiative in light of Vision 2030

This initiative is an integral part of Saudi Vision 2030, which prioritizes improving the business environment and enhancing consumer confidence. With the rapid growth of e-commerce and the increasing demand for cars and modern devices, the need has arisen for transparent regulatory mechanisms that ensure consumers receive the best services and contribute to creating a fair competitive environment among companies. These periodic assessments are an effective tool for achieving this goal, providing reliable data that helps consumers make informed purchasing decisions and motivates companies to improve their operations and services.

Details of the automotive sector assessment

The ministry explained that the evaluation of car dealerships included 24 dealerships and was based on four main criteria and 16 sub-indicators to ensure comprehensive coverage of all aspects of service. The criteria included:

• Inventory and booking data: To assess the dealer's transparency in disclosing available cars and waiting lists.
• After-sales service: This is a crucial criterion that focuses on the duration of periodic maintenance, the availability of essential spare parts, and the quality of service provided at maintenance centers.
• Compliance level: To measure the extent to which the agent adheres to the regulations and rules set by the ministry.
• Commitment to protecting consumer rights: This includes responding quickly to complaints and handling them effectively.

Assessment of the electrical and electronic appliances and digital stores sector

In the electrical and electronic appliances sector, 18 agents and distributors were evaluated based on 11 criteria, primarily focusing on their adherence to consumer rights regarding warranties and maintenance, after-sales services, and their handling of consumer complaints. Meanwhile, in the booming e-commerce sector, 220 online stores were assessed according to 10 specific criteria, most notably their registration on the Saudi Business Center platform, the clarity of their exchange and return policies, and the provision of clear and effective communication channels for customers.

Expected impact and partnership with the private sector

The Ministry of Commerce affirmed that these standards and indicators were developed in collaboration and partnership with consumers and the private sector, with the aim of developing sectors and jointly addressing challenges. These assessments are expected to increase competition among agents and retailers to provide better service, and to empower consumers by giving them the necessary tools for comparison and choice. The Ministry intends to continue publishing the assessment results periodically, which will enhance market transparency and solidify a culture of quality and commitment among all commercial establishments in the Kingdom.