Fashion
Sneaker Con Jeddah 2026: The largest gathering for sneaker culture and fashion
Comprehensive coverage of Sneaker Con Jeddah 2026, part of Jeddah Season, featuring 100 international and local brands. Learn about participant opinions and details of the rare shoe market.

In an exceptional event reflecting the rapid development of the entertainment and culture sector in Saudi Arabia, Jeddah hosted the "Sneaker Con Jeddah 2026" as part of the vibrant Jeddah Season activities. This event, held for the first time in the coastal city, is the world's largest exhibition specializing in sneaker culture and contemporary fashion, offering a comprehensive experience that seamlessly blends shopping, art, and cultural exchange.
A global event with a Saudi flavor
Hosting Sneaker Con in the Kingdom is of paramount importance, as the event is known globally as "the greatest shoe show on Earth," attracting millions of enthusiasts worldwide. Organizing the Saudi edition further solidifies Jeddah's position as a regional hub for fashion and youth events, leveraging the city's advanced infrastructure for hosting major events.
The event witnessed tremendous momentum with the participation of over 100 brands, ranging from 60 prestigious international labels to 40 emerging local brands, creating an ideal environment for exchanging expertise and enabling Saudi designers to connect with leading investors and global fashion industry figures. Sneaker enthusiasts, content creators, and designers flocked to the Jeddah Corniche circuit, which was transformed into a vibrant hub of creativity.
Diverse activities and global standards
The event wasn't limited to showcasing and selling items; it also included unique interactive experiences, most notably the "Sellers' Market," which allowed visitors to buy, sell, and exchange items directly. To ensure the reliability of transactions, the exhibition provided a "Documentation Center" specializing in examining shoes and verifying their authenticity according to the strictest international standards—a vital service in the rare collectibles market.
The accompanying activities also added an artistic touch to the event, as an arts area was set up where creative hand-drawn paintings were made on shoes and clothes, in addition to classic car displays that were coordinated to suit the modern youth taste, and daily competitions during which valuable prizes were distributed.
International acclaim and praise for Saudi culture
On the sidelines of the event, international participants expressed their fascination with Saudi culture. Speaking to “Akhbar 24,” John, a salesman from the United States, expressed his deep admiration for traditional Saudi clothing, noting that he owns seven jalabiyas and feels very comfortable wearing the thobe and shemagh. He emphasized his immersion in the local culture since his arrival, in addition to his work selling shoes, clothing, and watches.
For his part, a representative of the American store “Kicks and Cards”, which specializes in rare items, explained that it displays old and rare game cards, in addition to exclusive accessories and sports shoes, some of which are worth more than $10,000, reflecting the purchasing power and high interest of the Saudi public.
In a related vein, another American vendor, “Banio,” praised the warm welcome, saying, “I find the people in the Kingdom to be the most humble and refined, and the culture here is amazing.” He added, emphasizing the deep human connections the event fostered: “The opportunities to meet new people here are fantastic. We love your country, and you love ours. It was a resounding success.”.
Supporting Vision 2030
The success of Snickers Con Jeddah aligns with the goals of Saudi Vision 2030, particularly the Quality of Life Program and economic diversification. Such events not only boost tourism and entertainment but also directly support the creative economy and open new horizons for young Saudi entrepreneurs to launch their businesses globally.
Fashion
Ahlam's luxurious look on her private jet... details and elegance
Emirati artist Ahlam showed off to her followers in a sophisticated velvet look and diamond jewelry on board her private plane, reinforcing her image as an icon of elegance and luxury in the Arab world.
Emirati artist Ahlam, nicknamed "The Queen," shared a new glimpse into her lavish lifestyle with her fans through a video posted on her official Instagram account. The video documented moments from her journey on her private jet, traveling from Kuwait to the UAE, clearly reflecting her image as one of the most prominent icons of art and style in the Arab world.
A look that combines elegance and simplicity
Ahlam captivated everyone with her sophisticated and feminine look, dazzling in a long black velvet dress. The gown featured a modest design and elegant silhouette. A thin belt added a modern touch, highlighting her figure. Her wavy hair flowed freely over her shoulders, completing the look and creating a harmonious blend of luxury and simplicity, a style she always masters.
Diamond jewelry and a unique bag
The look was only complete with Ahlam's signature sparkle, as her diamond jewelry stood out, from earrings to a bracelet that added a special radiance. But the most eye-catching piece was her small, entirely diamond-encrusted handbag, reflecting her attention to detail and passion for unique and rare pieces. This meticulous selection of accessories cements her status as a symbol of luxury and elegance, leaving nothing to chance.
Luxury extends to the aircraft's design
The artist's extravagance wasn't limited to her appearance; it extended to the design of her private jet, as seen in the video. The interior was dominated by serene ivory tones and luxurious woods, creating an atmosphere of comfort and sophistication. The spacious leather seats and gleaming metallic details reflected impeccable taste and a focus on quality, transforming the aircraft into a flying palace befitting the "Queen's" lifestyle.
Ahlam: An artistic career full of success and excellence
Ahlam Al Shamsi is one of the most prominent singers in the Gulf and the Arab world, with an artistic career spanning more than three decades. She began her journey in the 1990s, quickly establishing herself with her powerful voice and distinctive performance style, thus reigning supreme in the Gulf music scene. Her influence wasn't limited to music; it extended to the world of fashion and talent shows, where she participated as a judge on popular programs such as "Arab Idol" and "The Voice," further increasing her popularity and bringing her closer to the Arab audience.
The impact of celebrity looks in the digital age
Ahlam's sharing of these moments comes amidst the growing influence of social media platforms on the stardom industry. These platforms are no longer merely a means of communication, but have become essential tools for enhancing an artist's public image and shaping their personal brand. Such posts contribute to sparking widespread discussions about fashion and lifestyle, inspiring millions of followers, and solidifying the artist's position not only as a musical voice but also as a leader in the world of style and beauty.
Fashion
Angham and Jennifer Lopez in the same dress: A comparison of Stephanie Rolland's looks
See the details of Angham and Jennifer Lopez's looks in the same Stéphane Rolland dress. A comprehensive comparison between the two stars and the influence of global fashion on the choices of Arab celebrities.
The two stars, Egyptian singer Angham and international superstar Jennifer Lopez , sparked widespread discussion and admiration in both the global and Arab fashion circles after appearing in matching outfits that reflected refined taste and a bold choice of haute couture. This matching style was not a mere coincidence, but rather evidence of the convergence of fashion standards between East and West, as both stars opted for a distinctive design by the renowned French fashion house Stephane Rolland .
Details of the shared look
The dress worn by the two stars is distinguished by its unique architectural design, a hallmark of designer Stéphane Rolland. It blends classic and modern elements with geometric cuts that accentuate the figure and exude luxury. Global superstar Jennifer Lopez wore this design in her hit film "Marry Me," appearing in an iconic scene that captivated audiences worldwide. She paired it with an updo and bronzed makeup that perfectly captured the glamour of Hollywood.
In contrast, Egyptian singer Angham, known as "The Voice of Egypt," chose the same design for one of her major concerts, but added her own unique Eastern touch. Angham styled the dress in a more modest way, in keeping with Arab traditions, without compromising the beauty of the original design. She opted for a flowing hairstyle and diamond jewelry that added a special sparkle to the look.
General context and development of global fashion
This isn't the first time Arab celebrities have seen their fashion choices align with those of their Hollywood counterparts. This trend reflects a growing phenomenon in the fashion world, where international fashion houses are increasingly prioritizing the Arab market and its stars. Historically, fashion has flowed from West to East, but in the last decade, Arab celebrities have become global fashion icons, and their appearances in haute couture designs have garnered significant attention from the international press.
Cultural importance and impact
The fact that Angham and Jennifer Lopez appeared in the same dress transcends the question of "who wore it better," pointing instead to the globalization of artistic taste. This convergence underscores several key points:
- The global appeal of Arab fashion: It proves that the choices of Arab female artists match the highest international standards, thus enhancing the status of Arab art in international forums.
- The impact of soft power: Fashion is considered part of soft power, and the appearance of a star of Angham's stature in a global design reinforces a modern and sophisticated image of the Arab woman.
- Luxury market recovery: This event reflects the economic growth in the luxury and fashion sector in the Middle East region, encouraging more international designers to invest in the region.
In conclusion, both Angham and Jennifer Lopez succeeded in presenting the dress in a different spirit; while Lopez reflected Hollywood boldness, Angham embodied Arab sophistication and dignity, confirming that this unified design is a universal language that does not recognize geographical boundaries.
Fashion
Chocolate brown is sweeping winter hair fashion: Your guide to style
Discover the secret behind chocolate brown hair's reign as the winter fashion trend. Learn why this trend is back and how to choose the right shade for a warm and attractive look.
With the arrival of winter and the drop in temperatures, fashion and beauty enthusiasts turn their attention to warm colors that reflect the essence of the season. Chocolate brown hair as one of the strongest hair trends dominating the beauty scene this season. This color is no longer just a classic, traditional choice; it has made a strong comeback, topping the global fashion scene and favored by top hairstylists and celebrities worldwide.
A return to nature and quiet luxury
The rise of chocolate brown comes amid a broader shift in the fashion world towards what's known as "quiet luxury." After years of dominance by bold, very light colors like platinum blonde and ash blonde, the beauty world is witnessing a welcome return to natural shades that evoke health and vitality. Historically, dark browns have been associated with understated elegance, but this winter, this concept has been updated with the addition of rich color dimensions that give hair visual volume and exceptional shine, qualities often lacking in hair damaged by lighter dyes.
Why is brown chocolate the best choice?
The secret to this color's appeal lies in its remarkable ability to complement a wide range of skin tones. Chocolate brown is a medium shade that combines warmth and depth, making it an ideal choice for highlighting facial features and enhancing the complexion, whether fair, olive, or dark. Furthermore, this color is a healthier option for hair; transitioning to darker shades requires less chemical treatment compared to bleaching and color removal, helping to maintain hair's moisture and health during the dry winter months.
The effect of the trend and the variety of shades
Chocolate brown isn't limited to a single shade; it encompasses a wide spectrum, ranging from deep, almost black, dark chocolate to milk chocolate with soft caramel undertones. This diversity allows every woman to choose the shade that best suits her personality and lifestyle. Beauty experts believe this trend will extend its influence not only to the Arab world, which naturally favors these colors, but also to global markets, where women seek sophisticated, low-maintenance looks compared to those requiring frequent salon visits.
Tips for caring for your hair color in winter
To maintain the luster of chocolate brown, experts recommend using hair care products specifically formulated for colored hair and free of sulfates, in addition to taking care of deep conditioning and shine (gloss) sessions to ensure that the color remains rich and reflective of light, giving you a warm and feminine winter look.
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