Culture and Art
Youssef El Sherif and the series "The Art of War": Behind the scenes of his comeback in Ramadan
Youssef El Sherif talks about the Ramadan series "The Art of War," revealing details about the character of Ziad and his collaboration with Amr Samir Atef, in an experience that blends suspense with comedy for the first time.
The Arab audience eagerly anticipates the upcoming Ramadan television season, which will see the return of Egyptian star Youssef El Sherif to the small screen with his new series, "The Art of War." El Sherif recently revealed behind-the-scenes details of this project, which he considers a pivotal moment in his career, emphasizing that he is approaching it as if it were his first, which has placed him in a state of positive anxiety and constant anticipation of viewers' reactions.
The responsibility of returning and the challenges of absence
Youssef El Sherif explained that his absence from Ramadan dramas has doubled the responsibility placed upon him, especially given the overwhelming response to the show's teaser trailer. In a television interview, he indicated that this anxiety stems from his respect for his audience and his constant desire to deliver content that meets their expectations, emphasizing that each new project presents its own unique challenge.
The successful duo with Amr Samir Atef
In discussing the series' dramatic structure, El Sherif confirmed that he personally conceived the majority of the ideas, but he refused to take sole credit, praising the pivotal role of screenwriter Amr Samir Atef . This partnership is an extension of their previous successes together in works that left a clear mark on Egyptian drama. Atef is distinguished by his ability to craft complex plots and transform abstract ideas into tightly woven screenplays, a skill El Sherif relies on in "The Art of War" to deliver a distinct visual and intellectual experience.
From military heritage to modern drama
The series takes its name and general framework from the famous book "The Art of War" by the Chinese military strategist Sun Tzu , a historical work written over two thousand years ago and considered one of the most important classic references on military and administrative strategies worldwide. Al-Sharif explained that the series does not recount historical events, but rather employs the book's strategies and philosophy within a contemporary and lighthearted dramatic framework, while maintaining the elements of suspense and mystery that have become hallmarks of his previous works.
The character of "Ziad" and the adventure of comedy
Regarding the nature of his role, Youssef El Sherif revealed details about the character of "Ziad," whom he portrays, describing him as a reckless and daring figure who disregards traditional constraints. Ziad relies on disguises and unconventional plans, a stark contrast to Youssef's own calm and collected personality. The surprise of this work lies in its blend of suspense and comedic elements, a challenge El Sherif initially hesitated to undertake, as he doesn't consider himself a comedic actor. However, he ultimately decided to take the plunge to break the mold and present a new side of himself to his audience.
Team and creators of the experience
The cast of the series "The Art of War" includes a number of stars, alongside Youssef El Sherif, Shery Adel, Reem Mustafa, Islam Ibrahim, Dina Sami, Mohamed Gomaa, and Walid Fawaz. The series is written by the acclaimed writer Amr Samir Atef and directed by Mahmoud Abdel Tawwab, and is expected to be one of the top contenders in the Ramadan television season.
Culture and Art
Yasmine El-Khatib attacks Hassan Shakoush over the bus girl incident: Your opinion doesn't matter
Yasmine El-Khatib lashes out at Hassan Shakoush after his comments about the bus incident, accusing him of double standards and inciting harassment. Details of the crisis and her fiery response.
Egyptian media personality Yasmine El-Khatib launched a scathing attack on festival singer Hassan Shakoush, following his recent statements regarding the famous "bus girl" incident, as she strongly criticized his attempts to justify harassment or hold the victim responsible based on her outward appearance.
Double standards and indirect incitement
Al-Khatib expressed her strong disapproval of what she considered an "indirect incitement" to harassment, pointing out the danger of linking girls' clothing to their vulnerability to harm. In a fiery response on her official Facebook page, she confronted Shakoush about the societal double standards he relied upon, saying: "If a girl wears a lip piercing, it means she's immoral and a liar according to societal standards. So you must understand that singing in nightclubs behind dancers—according to the same societal standards—is also immoral." She added, addressing him sharply: "Your opinion doesn't matter at all... You have neither talent nor honor.".
The context of the crisis and the issue of justifying harassment
This verbal clash comes at a time when Egyptian society is witnessing a heated debate surrounding harassment and how public opinion deals with victims. The phenomenon of "victim blaming" is one of the major challenges facing human rights and feminist organizations in Egypt, where attention is often diverted from the perpetrator to the victim's appearance. Statements by public figures and celebrities like Hassan Shakoush carry particular weight due to their significant influence on young people, making their attempts to justify or promote harassment a highly sensitive social issue.
Details of Yasmine El-Khatib's four comments
Yasmine El-Khatib did not stop at a personal attack, but also refuted the legal and social position of the incident through four key points that she had previously published:
- First: She emphasized that releasing the accused on bail does not mean acquittal, and that the case is still under parliamentary investigation.
- Second: She pointed out the contradiction in the defense, as the defendant’s lawyer had previously admitted that his client had harassed the girl, which negates the charge of lying or insanity against the victim.
- Third: She strongly criticized the passivity of the male passengers on the bus, considering that their contentment with laughing and watching a girl collapse stripped them of the meanings of manhood and chivalry.
- Fourth: She responded to those who criticize girls riding public transportation, citing her personal experience of using public transportation in Alexandria to avoid crowds, stressing that this is a normal behavior that does not reflect poorly on women.
Background of the bus girl incident
The incident began with a video posted by a young woman on social media, documenting her breakdown after what she described as harassment, attempted robbery, and being followed by the accused until she boarded a public bus. The video sparked widespread controversy, prompting security forces to intervene swiftly and arrest the accused, a resident of Daqahliya Governorate.
This incident highlights the growing role of social media in Egypt as a tool for documenting violations and exposing crimes, putting individual cases under the microscope of public opinion and forcing concerned parties to act quickly, reflecting a change in the dynamics of dealing with issues of violence against women in recent years.
Culture and Art
Prince William at Al-Ula Arts: Supporting Creativity and a Historic Tour
Learn about the details of Prince William’s visit to the Al-Ula Arts Festival, his meeting with Saudi creators, and his viewing of contemporary artworks amidst the enchanting nature of Al-Ula.
In a visit reflecting the depth of cultural relations and growing global interest in Saudi heritage destinations, the "Al-Ula Arts" festival activities caught the attention of Prince William, the Prince of Wales and Crown Prince of the United Kingdom, during his recent tour that included a number of historical, natural and cultural sites in Al-Ula Governorate.
A tour between art and nature
During his visit, the British Crown Prince viewed a distinguished collection of artworks by Saudi and international artists. These works ranged from contemporary installations to innovative outdoor visual experiences, all designed to draw inspiration from AlUla's unique natural landscape, topography, and rich history. The exhibition reflected the dynamism of the local art scene and its openness to global cultural exchange, highlighting art's role as a universal language.
Al-Ula: An open-air museum and a rich history
This visit comes amidst the significant transformation underway in AlUla Governorate, home to Hegra, the first Saudi site to be inscribed on UNESCO’s World Heritage List. AlUla is now an open-air museum, telling the stories of the ancient civilizations that inhabited northern Arabia thousands of years ago. Through the Royal Commission for AlUla, the Kingdom is working to develop the region into a world-class tourist and cultural destination while preserving its environmental and heritage character, a vision that aligns with Prince William’s well-known interests in environmental and heritage conservation.
A platform for creativity and innovation
Prince William was introduced to the diverse creative programs offered by the festival, which annually reshapes the region's cultural landscape. Thanks to these events, the oasis has transformed into a vibrant platform for art and innovation, attracting creators and visitors from around the world. The festival presents artistic experiences that extend from the lush oasis to the Al Jadida Arts District and several other cultural destinations in the governorate, through contemporary exhibitions, large-scale creative installations, and innovative design displays, alongside concerts, workshops, and panel discussions that highlight the convergence of heritage and modern artistic visions.
Supporting young talents
In a gesture of appreciation for national talent, Prince William met with a number of distinguished young men and women from AlUla who have excelled in various artistic and cultural fields during his visit. He listened to their personal experiences and their contributions to enriching the cultural movement in the region, praising the ongoing support for developing the creative sector and enhancing its presence both locally and internationally. The AlUla Arts Festival embodies the region's status as a leading cultural destination that celebrates human creativity and utilizes its natural beauty and cultural heritage to build strong bridges of cultural communication with the world, in line with the goals of the Kingdom's Vision 2030 to enhance quality of life and diversify the economy through cultural tourism.
Culture and Art
Turki Al-Sheikh wins the Makkah Excellence Award 2025 for his project "On His Path"
Under the patronage of Khalid Al-Faisal, Prince Saud bin Mishaal presented Advisor Turki Al-Sheikh with the Makkah Excellence Award 2025 for the “Following in His Footsteps” project, which documents the Prophet’s migration in an innovative cultural style.

In a grand cultural and national celebration held in Jeddah, and in recognition of creative efforts that serve Islamic and historical heritage, His Royal Highness Prince Saud bin Mishaal bin Abdulaziz, Deputy Governor of Makkah Region, honored His Excellency Advisor Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA). This honor was bestowed on behalf of the award's patron, His Royal Highness Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Region. Al-Sheikh was awarded the "Makkah Excellence Award" in the Cultural Excellence category for its seventeenth cycle in 2025, in recognition of his efforts in the "Following in His Footsteps" project.
"Following in His Footsteps" Project: Documenting a Journey That Changed the Course of History
The "Following in His Footsteps" project is one of the most prominent cultural initiatives aimed at reviving the Prophet Muhammad's biography in a contemporary style. Its significance lies in its approach, which goes beyond traditional narration to offer an interactive experience that recreates the historical journey of the Prophet Muhammad (peace be upon him) and his companion Abu Bakr (may God be pleased with him) during the Hijra (migration) from Mecca to Medina. This initiative holds immense importance both locally and within the wider Muslim world, as it contributes to strengthening the emotional connection to Islamic history and documenting the geographical and historical landmarks of the Hijra route, which marked a major turning point in human history and the beginning of the Islamic state.
Dedicating this achievement to the wise leadership
Commenting on this honor, His Excellency Advisor Turki Al-Sheikh expressed his immense pride and gratitude for this award, which bears the name of the holiest place on earth. In a post on his official X account, he said: "Today I was honored to receive a precious and priceless award from my country, named after the holiest of places. This award was sponsored by the statesman, administrator, cultural and literary figure, and Prince of Humanity, His Royal Highness Prince Khalid Al-Faisal, may God protect him… and presented by his close associate, His Royal Highness Prince Saud bin Mishaal, may God protect him.".
Al-Sheikh added, stressing that this achievement is the fruit of the leadership’s support, dedicating the award to the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, from whom he drew the precision and mastery of the work, and to the architect of the vision and leader of change, His Royal Highness Prince Mohammed bin Salman, Crown Prince and Prime Minister, praising his unlimited support and confidence, which was the main driver of all the achievements that were made in the entertainment and culture sector.
Makkah Excellence Award: A beacon of creativity and a cornerstone of quality
This award reflects the Makkah Region Governorate's commitment to encouraging excellence and upholding Islamic principles of work excellence—values that align with the goals of the Kingdom's Vision 2030 to enrich the experience of visitors and pilgrims and strengthen Islamic identity. Since its inception, the award has worked to stimulate the region's cultural creativity and encourage the use of modern technologies in development, thereby contributing to improved performance and quality across various sectors and developing human resources to play an active role in building the nation.
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