A blend of speed and music in the Bride of the Red Sea

Jeddah is gearing up to host an exceptional evening of entertainment, blending the thrill of international motorsports with the authentic sounds of Arabic music. Egyptian superstars Tamer Ashour and Ahmed Saad will perform a grand concert on February 14th. This concert is part of the entertainment events accompanying the Formula E World Championship, promising the audience a unique experience that combines the roar of electric engines with the rhythms of exhilarating music.

Formula E in Saudi Arabia: A vision that transcends the boundaries of sport

Saudi Arabia's hosting of Formula E races is no longer just a sporting event; it has become an integral part of the ambitious Vision 2030, which aims to diversify the economy and enhance the Kingdom's position as a global tourism and entertainment destination. Since the launch of the Diriyah E-Prix in 2018, the Kingdom has demonstrated its exceptional ability to organize major international events. Jeddah's hosting of these events further strengthens its role as a vibrant hub on the Red Sea coast, contributing to the revitalization of domestic and regional tourism, supporting the hospitality and entertainment sector, and presenting a modern and vibrant image of the Kingdom to the world.

The importance of combining art with sports

Hosting concerts by top stars alongside major sporting events is a globally successful strategy aimed at attracting a wider audience. By bringing together motorsport enthusiasts and music lovers, these events transform into integrated cultural and entertainment festivals suitable for the whole family. This model not only enriches the audience experience but also enhances the event's economic and media value, positioning the Kingdom among the leading nations in the sports entertainment industry.

Event details and star announcements

Benchmark, the event organizer, announced the event on its official platforms, posting a poster of Tamer Ashour with the caption: “The rhythm of music and speed come together at Formula One in the heart of Jeddah, the Bride of the Red Sea. Be there with the star Tamer Ashour for an exceptional night.” They also posted a poster of Ahmed Saad, writing: “An exceptional night at Formula One with the artist Ahmed Saad in Jeddah. Get ready for a unique experience.”.

For their part, the two stars interacted with their fans on their Instagram accounts. Ahmed Saad shared the official poster and wrote in his characteristic spontaneous style: “Yes, yes, yes… we’re so excited! The artist Ahmed Saad is coming to entertain us on one of the Formula E nights.” Meanwhile, Tamer Ashour expressed his longing for his Jeddah fans, saying: “Our beloved people of Jeddah, it’s been so long since we’ve seen you, we’ve missed you! See you, God willing, on Saturday, February 14th at Formula E.”.

A new step in a rising artistic career

Young Saudi artist Joud Al-Sufyani is preparing to embark on a new and important phase in her artistic career with her debut in Egyptian cinema, a medium long considered the gateway to stardom in the Arab world. This step comes with the highly anticipated film "Kan Yama Kan" (Once Upon a Time), which brings her together with a constellation of young stars, including Nour El Nabawy, Yasmina El Abd, and Marwan Moslemany, lending the experience a youthful and vibrant feel.

"Once upon a time"... a journey from the heart of Upper Egypt

Filming recently began in the historic city of Luxor in southern Egypt, lending the project a unique visual and cultural dimension. Scheduled for release in 2026, the film is expected to be a distinctive cinematic experience blending comedy and adventure. This marks not only Al-Sufyani's debut in Egyptian cinema but also her first foray into comedy, a new challenge added to her already diverse and complex dramatic roles.

Historical context: Egyptian cinema as an incubator for Arab talent

Joud Al-Sufyani's participation takes on particular significance when placed in its historical context. Egyptian cinema, known as the "Hollywood of the East," has for decades been the primary platform from which Arab artists have launched their careers toward regional fame. Egyptian screens have witnessed a remarkable presence of stars from various Arab countries, including Saudi Arabia. Al-Sufyani's move underscores the continuation of this artistic integration and simultaneously reflects the qualitative leap that Saudi art is experiencing, confidently exporting its talents to the largest art markets in the region.

A remarkable performance in Gulf drama

This opportunity didn't come out of nowhere; it's the culmination of a successful career achieved by Al-Sufyani in a short period. She shone in several dramas during Ramadan 2025, captivating audiences with her versatility in roles and characters. Her participation in Saudi, Gulf, and Jordanian dramas has broadened her experience. Her role in the series "Autumn of the Heart" is considered one of her highlights, where she starred alongside a group of prominent Saudi actors, and the series achieved great popular success. She also stood out in other works such as "Luna's Story" as Hana, "Born to Die" as Amal, and the series "Rare Cases," works that solidified her position as one of the most prominent rising talents on screen.

Importance and impact: Enhancing the Saudi artistic presence

Joud Al-Sufyani's participation in Egyptian cinema represents more than just a role in a film; it reflects the growing presence of Saudi artists on the regional stage and embodies the fruits of Vision 2030, which has placed great emphasis on supporting the culture and entertainment sector and empowering young talent. This experience is expected to pave the way for further artistic collaboration between Egypt and Saudi Arabia, enriching Arabic content, producing joint works that appeal to a wider audience, and strengthening cultural exchange between the two sister nations.