Culture and Art
Saudi-UNESCO partnership to protect cultural heritage in Yemen
The Saudi Program for the Development and Reconstruction of Yemen signs a partnership with UNESCO to preserve and rehabilitate Yemeni historical sites, with the aim of protecting the world heritage and promoting sustainable development.
Strategic partnership to preserve the memory of a nation
In a significant step towards safeguarding human heritage, the Saudi Development and Reconstruction Program for Yemen (SDRPY) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) signed a strategic partnership aimed at supporting Yemeni institutions in preserving Yemen’s heritage and culture. This partnership comes at a critical time, as Yemen’s historical treasures face grave challenges that threaten their survival, making this collaboration a lifeline for preserving the memory of an entire nation.
Historical background: Yemen, the cradle of civilizations and a threatened heritage
Yemen boasts a rich cultural history spanning thousands of years, having been home to ancient civilizations and a vital crossroads on ancient trade routes such as the Incense Route. This rich history has left its mark on unique historical cities like Old Sana'a, Shibam Hadhramaut with its mud-brick skyscrapers, and the historic city of Zabid, all of which are UNESCO World Heritage sites. Unfortunately, years of conflict and instability have severely damaged this unique heritage, both through direct destruction and neglect, placing many of these sites on the List of World Heritage in Danger.
Partnership objectives: An integrated vision for protection and development
The Saudi Development and Reconstruction Program for Yemen (SDRPY) explained that the partnership is based on several key objectives. The first objective is to enhance the protection and preservation of Yemeni cultural heritage, both tangible and intangible, in accordance with the highest international standards. The partnership also aims to build the institutional capacities of relevant Yemeni entities in the fields of heritage, culture, education, and science to ensure the long-term sustainability of these efforts. Another ambitious objective is to work on identifying and developing additional Yemeni historical sites for nomination to UNESCO's World Heritage List, thereby strengthening Yemen's position on the global cultural map.
Expected impact: local and international dimensions
The impact of this partnership extends beyond the restoration of stone to encompass people and society. Locally, the project is expected to strengthen national identity and a sense of belonging among Yemenis by preserving their shared heritage. It also aims to support sustainable cultural development by empowering local communities and creating employment opportunities in restoration, handicrafts, and cultural tourism, thereby boosting economic benefits and contributing to stability. Regionally and internationally, this initiative highlights the pivotal role of the Kingdom of Saudi Arabia in supporting stability and development in Yemen and underscores the shared global commitment to protecting priceless human heritage.
Building on previous efforts and tangible successes
This memorandum builds upon an existing and successful partnership between the program and UNESCO, which has previously yielded significant projects. Among the most prominent of these is the restoration of the historic Seiyun Palace in Hadramawt, funded by the program and implemented by UNESCO in collaboration with Saudi and Yemeni partners. Furthermore, the cooperation has encompassed support for basic education and various cultural initiatives, underscoring the comprehensive approach adopted by the Saudi program to support eight vital sectors in Yemen, including culture and the preservation of historical heritage.
Culture and Art
Ahmed El-Awady challenges his critics with the Ramadan series 'Haq Arab' 2024
Artist Ahmed Al-Awadi reveals details of his new Ramadan series 'Haq Arab', confirming that the work will achieve great success despite the campaigns directed against it on social media.
Ahmed El-Awady: My new series 'Haq Arab' will surprise the audience
Egyptian star Ahmed El-Awady confirmed that his highly anticipated 2024 Ramadan series, titled "Haq Arab," offers a rich dramatic experience blending his signature popular style with romantic storylines and gripping conflicts. In an exclusive statement to Okaz newspaper, El-Awady emphasized that the series will hold unexpected surprises for viewers from the very first episode, promising a new and different character from his previous roles.
Countering online campaigns: A proven strategy for success
In response to the recurring social media campaigns targeting his work, Al-Awadi asserted that he ignores them and doesn't allow them to affect his focus. He explained, "If I kept talking about campaigns, I wouldn't be able to work." He added that this phenomenon is not new to him, citing the success of his previous characters, such as "Fahd the Hero" in the series "He Who Has No Leader," which faced similar criticism but achieved overwhelming popular success. Al-Awadi believes that the true measure of success is the interaction and acceptance of the work by the Egyptian public, not the controversy stirred up in the virtual world.
The competitive context of Ramadan dramas and the importance of the work
The series 'Haq Arab' comes at the height of the Ramadan drama season, considered the biggest and most competitive season in the Arab entertainment scene. Major production companies and the brightest stars compete to present their best work, creating a state of anticipation and often leading to sharp polarization in public opinion and the emergence of campaigns supporting or attacking various productions. In this context, the series represents an important test for Ahmed El-Awady's career, as he takes on his first solo leading role during Ramadan, placing a great responsibility on him to prove his ability to carry an entire project on his own and achieve the success he has become accustomed to in his previous collaborative works.
Expected impact on the art scene
The series' success isn't limited to the local level; Egyptian dramas enjoy a wide following throughout the Arab world. Therefore, the success of "Haq Arab" will solidify Al-Awadi's position as a leading star on the regional scene and confirm the continued success of his "popular hero" style, which resonates strongly with broad segments of the Arab audience. Alongside Ahmed Al-Awadi, the series stars a distinguished cast including Riad El-Khouly, Wafaa Amer, Dina Fouad, and Sarah Baraka. It is written by Mahmoud Hamdan and directed by Ismail Farouk.
Praise for young talents
Al-Awadi did not forget to praise his colleagues at work, and he specifically mentioned the Syrian artist Sarah Baraka, whom he described as a hardworking artistic talent, expressing his happiness at her participation in the series and his expectation of a promising future for her in the world of acting, which reflects the spirit of support and cooperation within the work team.
Culture and Art
Ahmed Al-Salem: The title of ex-husband of Queen Kabli is part of my journey and it doesn't bother me
In a candid interview, influencer Ahmed Al Salem reveals his philosophy of life and his complete reconciliation with his past, stressing that the title of "ex-husband of Queen Kabli" does not diminish his value as a businessman.
In a candid and bold interview, Kuwaiti influencer and businessman Ahmed Al-Salem revealed deep aspects of his personality and philosophy of life during his appearance on the "I Have a Question" podcast on Al-Mashhad TV. Away from the clamor of social media, Al-Salem offered a unique perspective on fame, dealing with the past, and the identity he chooses for himself, answering some of the most sensitive questions, most notably the title that constantly follows him.
From the outset, Al-Salem established his fundamental principle in life: "Peace be upon you." He explained that he believes difficult or "dark" moments can occur in anyone's life, but he absolutely refuses to let negativity take root within him. He noted that he practices self-reflection daily before bed, ensuring his heart is cleansed of any resentment or bitterness, believing in the necessity of starting each new day with mental and emotional clarity—a conscious choice of strength, not weakness.
General context: Fame and personal life in the world of social media
Al-Salem's remarks come at a time when the lives of influencers and celebrities in the Gulf region have become an open book for millions. Social media platforms have transformed into a public arena where details of marriages, divorces, and personal disputes are displayed, placing their owners under immense societal and media pressure. The relationship between Ahmed Al-Salem and blogger Malika Kabli was one of the most prominent, garnering widespread public attention. The couple shared many details of their lives with the public, making their subsequent separation a highly publicized event, leaving Al-Salem facing the label "Malika Kabli's ex-husband," a label that has remained associated with him in the minds of many.
Businessman first: Identity away from the spotlight
During the interview, Al-Salem settled the debate about his preferred identity, asserting, "I am a businessman first and foremost." He revealed that he owns several business ventures which he deliberately keeps out of the spotlight. He doesn't publicize his ownership of these businesses, nor does he use his fame to boast about them, even though he does promote some of the brands he owns. For him, true success lies in practical experience and its real-world results, not in the number of likes or digital interactions, reflecting his desire to build a solid identity independent of the ever-changing world of fame.
Reconciling with the past and its positive impact
The biggest surprise of the interview was Salem's complete composure and acceptance of the title "ex-husband of blogger Malika Kabli." Contrary to what many might expect, he emphasized that he is not at all bothered by this description and does not feel it diminishes his worth. On the contrary, he sees every experience he has gone through, including his marriage and divorce, as an integral part of his personal journey that has contributed to shaping his current identity. This mature stance offers an important message in this age of digital fragility: a person's worth is not reduced to their past relationships, and that reconciling with the past is the way to move forward. His position could serve as a positive model for how public figures can handle their private lives with dignity and tranquility, far removed from the drama the public expects.
Ultimately, through his serene philosophy, Ahmed Al Salem presents a different model of the influencer who chooses to swim against the current, emphasizing that fame should not eclipse or define a person's identity. Between adhering to his principles, focusing on genuine work, and embracing all of life's challenges, Al Salem paints a picture of a man who has chosen inner peace in a noisy world.
Culture and Art
The truth about Wegz's retirement from singing after deleting his Instagram posts
Egyptian rapper Wegz denied rumors of his retirement after suddenly deleting his Instagram posts, confirming he will continue his artistic career. What's the full story?
Wegz denies retirement rumors and confirms his continued artistic career
Egyptian rap star Wegz sparked a social media frenzy after deleting all his posts and photos from his official Instagram account, a surprising move that led many to speculate about his retirement from music. However, Wegz quickly put an end to the speculation, categorically denying these rumors. In a clarifying post on his Instagram Stories, the young artist confirmed that all the talk about his retirement was baseless, explaining that his absence from Instagram was due to his current focus on TikTok, and that this did not mean he was abandoning his musical career, which has placed him among the most prominent music stars in the Arab world.
Background to the controversy: A surprise marriage and the deletion of posts
The story began to unfold when Wegz surprised his fans and followers by deleting all content from his Instagram account, including his profile picture. This move coincided with his announcement just days earlier of his marriage to Iraqi fashion designer Noor Al-Azzawi, a figure outside the entertainment industry. This timing sparked widespread speculation about whether his new personal life would lead him to withdraw from the spotlight. Wegz had shared his joy with his followers by posting a picture of himself and his wife in traditional attire, captioned with the touching phrase, "I married the love of my life," which garnered a huge response and congratulations from his fans and colleagues in the entertainment industry.
Wegz: An artistic phenomenon that changed the landscape of Arabic rap
This uproar wouldn't have happened were it not for Wegz's prominent position in the Egyptian and Arab music scene. Ahmed Ali, better known as Wegz, is considered one of the pioneers of the new "trap" and rap music wave in Egypt, which has gained immense popularity among young people. He launched his career in Alexandria and in just a few years became one of the most-streamed artists on digital platforms in the Middle East and North Africa. Wegz is distinguished by his unique style and lyrics that reflect the realities and aspirations of young people, making him the voice of an entire generation. His songs, such as "El Bakht" and "Dork Gey," have not only achieved commercial success but have also become cultural phenomena, which explains the concern his fans felt when rumors of his retirement surfaced.
Expected impact and importance of digital communication for the artist
This incident demonstrates the extent to which artists' personal decisions influence public opinion, and how social media platforms have become a primary arena for direct interaction between stars and their fans. A move like deleting all content is interpreted as a powerful message, potentially signaling the beginning of a new artistic phase, a marketing strategy, or simply a desire to take a break from the digital world. For an artist of Wegz's stature, any action on his official accounts is news in itself and is closely analyzed and followed. With his denial of retirement rumors, the public now anticipates his return accompanied by new and different artistic works, perhaps reflecting maturity and changes in his personal life, thus opening the door to a new and exciting chapter in his artistic career.
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