Saudi beauty expert and famous influencer, Sarah Al-Wadaani , has been at the forefront of events on social media platforms in Saudi Arabia and the Gulf, after she posted a recent video in which she appeared for the first time with her hair uncovered, in a move that followers considered a radical and surprising transformation in her career, which sparked a wide wave of controversy and discussions.

Details of the video that went viral

The video clip spread like wildfire across Al-Wadaani's official accounts, garnering millions of views within a few hours. This unprecedented appearance led to a sharp division of opinion among social media users, with a large segment of the public expressing shock and recalling Al-Wadaani's previous statements emphasizing her adherence to the hijab as a deeply held religious conviction, not merely a social custom.

Between personal freedom and social pressures

In contrast, another group defended the Saudi influencer, asserting that the issue of wearing or removing the hijab falls under the umbrella of personal freedom, which no one has the right to interfere with or infringe upon. However, the scene was not without its sharp criticisms, with some linking this change to what they described as a "fame-seeking obsession" and an attempt to boost viewership, especially given the intense competition among Snapchat celebrities.

What intensified the debate was the re-circulation of an old video clip of Sarah Al-Wadaani’s father, in which he had previously appeared completely dismissing the idea of ​​his daughter removing her hijab, saying in a confident tone: “By God, you will not do it.” This clip was widely shared by the public to compare the previous stance with the current reality.

Sarah Al-Wadaani: From makeup artist to social media icon

To understand the extent of the controversy, one must consider the broader context of Sarah Al-Wadaani's career. Sarah is one of the first Saudi women to enter the world of social media through the beauty industry, initially known for her expertise in "cinematic makeup" and special effects, before gradually transforming into one of the most prominent influencers in the fields of "lifestyle" and motherhood.

Sarah Al-Wadaani has a massive fan base, with nearly 7 million followers on Snapchat alone, making any change in her lifestyle a matter of public interest and a hot topic of discussion. She shares glimpses of her daily life with her five children, creating a kind of familial connection with her audience, who have been accustomed to a certain image of her for many years.

Returning to the spotlight and Ramadan dramas

This controversial event coincides with Al-Wadaani's notable media activity, as she recently appeared in the promotional campaign for the popular series "Shabab Al-Bomb 14," scheduled to air during the upcoming Ramadan season. Observers of the media scene believe this timing has contributed to greater scrutiny of her recent actions, whether intentional or not.

As of the time of writing, Sarah Al-Wadaani has remained silent and has not issued any official explanation regarding the motives behind this change, contenting herself with continuing to publish her content, leaving the digital arena boiling with speculations and analyses about the future of her mental image among the Saudi and Arab public.

The production company of the series “Inheritance Media”, starring Egyptian star Sahar El-Sayegh, revealed the first pictures from behind the scenes of filming, thus announcing that the work is close to being fully ready to compete in the anticipated drama marathon in Ramadan 2026. The pictures showed an atmosphere of focus and seriousness among the crew, reflecting their keenness to present rich dramatic material that befits the taste of the Arab audience.

The series' production team confirmed that filming is nearing completion, with production on schedule to ensure its timely broadcast. This comes amidst critical and popular expectations that the series will make a significant impact during the upcoming Ramadan season, given the nature of the issues it addresses and the prominent actors involved.

Heroes and creators of social dramas

The series "Inheritance Media" brings together a stellar cast of Egyptian drama stars. Alongside Sahar El-Sayegh, the cast includes veteran actor Salah Abdullah, star Amr Abdel-Galil, and actress Entisar, as well as up-and-coming talents Dahab Tamer and Hagar Afifi. The work is based on a story by Karim Sorour, who also co-wrote the screenplay and dialogue with Heba El-Husseini. Director Hassan Saleh is at the helm, translating the script into a compelling visual experience.

Inheritance issues: an open societal wound

The series focuses primarily on a highly sensitive and complex social issue: inheritance. This topic is among the most realistic and resonates deeply with broad segments of the Egyptian and Arab public. The work reveals the details of escalating family disputes arising from the division of estates and how materialism can shatter kinship ties. This type of work is particularly important, as drama plays a vital role in highlighting social and legal loopholes and the impact of greed and material conflicts on the cohesion of the Arab family. This typically guarantees high viewership ratings, given viewers' identification with stories that mirror their own lives.

Sahar El-Sayegh and a renewed artistic career

With this project, Sahar El-Sayegh continues to solidify her position as one of the leading actresses of her generation, consistently showcasing a diverse range of roles spanning tragedy, mystery, and social drama. Her most recent work was the series "For Lack of Evidence," which garnered widespread acclaim and featured a stellar cast including Mohamed Tharwat, Sabry Fawaz, Gouri Bakr, and Mahmoud Abdel-Moghni. "Inheritance Media" is expected to further enhance her career, particularly given the fierce competition during Ramadan, the largest and most important market for television drama production in the Middle East.

Egyptian star Ahmed Dawood has officially announced his participation in the 2026 Ramadan season with a new series titled “Baba and Mama are Neighbors,” a move that reflects his continued commitment to diversifying his roles and choosing works that resonate with the Egyptian and Arab family.

In a recent television interview, Daoud explained that he chose this particular series because he wanted to present light and entertaining drama, avoiding complexity and heavy drama, to offer a rich and enjoyable artistic experience suitable for all family members during the holy month. Daoud portrays a young man named Hisham, noting that the only commonality between himself and the character is that he is a father of two in real life, which helps him authentically portray fatherhood on screen.

Social drama context

The series “Baba and Mama Neighbors” takes place within a framework of social comedy (light comedy), where it highlights the paradoxes and daily situations that modern families face, and the challenges that fathers and mothers go through in raising children in light of contemporary changes, but in a satirical and endearing style close to the heart.

Ahmed Dawood's choice of this type of work comes at a time when Ramadan dramas are witnessing a noticeable trend towards social works that discuss family issues, as this type of series is considered the most attractive to viewers looking for meaningful entertainment amidst the crowd of dramas.

Intensive and diverse artistic activity

Ahmed Dawood's artistic activity isn't limited to television drama; he's experiencing a resurgence in several other areas. While preparing for the relatively distant Ramadan season, Dawood continues to present the new season of his successful program, "The Container." This program serves as an important visual document showcasing inspiring success stories in the Egyptian industrial sector, highlighting local industrial development and the export of Egyptian products to the world, thus raising public awareness of the importance of national industry.

On the cinematic front, Daoud is currently enjoying remarkable success with the release of his film "El Hawa Sultan" on the Shahid digital platform. This romantic drama, co-starring Menna Shalaby, Ahmed Khaled Saleh, and Sawsan Badr, is written and directed by Heba Yousry and has garnered widespread critical and popular acclaim.

Upcoming film projects

Continuing his cinematic journey, Daoud revealed that he has finished filming two new movies scheduled for release in 2026: "The Crush" and "Idhma." These films blend romance, comedy, and drama, confirming Daoud's strategy of moving flexibly between different genres and cementing his position as one of the most prominent box office and drama stars of his generation.