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Cultural investment and the geography of literature in Saudi Arabia | Vision 2030

Discover how cultural investment is driving a literary renaissance in Saudi Arabia, and the role of Vision 2030 in supporting creators and drawing a new creative map that enhances the Kingdom’s global presence.

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Cultural investment and the geography of literature in Saudi Arabia | Vision 2030

The cultural landscape in Saudi Arabia is undergoing a radical transformation, driven by a strategic concept known as “cultural investment.” Culture is no longer viewed as a mere intellectual pursuit, but has become a fundamental pillar of national development and a promising economic engine. This investment rests on two complementary axes: first, investing in the human and creative potential of society to enhance its cultural growth and intellectual achievements; and second, building a sustainable economic model that incentivizes the continuity of cultural work through meaningful returns, thus ensuring the consolidation of knowledge-based growth, which has become a measure of a nation’s progress and its aspirations for a pioneering future.

General context: Vision 2030 and the new cultural landscape

This growing interest in cultural investment comes within a broader context: the Kingdom’s Vision 2030, which aims to diversify income sources and build a vibrant society. Since the Vision’s launch, the cultural sector has witnessed a qualitative leap, marked by the establishment of the Ministry of Culture in 2018. This ministry has since spawned 11 specialized bodies covering various creative sectors, including the Literature, Publishing, and Translation Commission. These institutional steps were not merely administrative changes; they heralded a new era, placing culture and the arts at the heart of the national project and providing systematic support for creators and intellectuals throughout the Kingdom.

The Geography of Literature: A Renewed Creative Map

At the heart of this movement, the concept of “literary geography” emerges as one of the most important manifestations of cultural growth. Literary creativity is no longer confined to major cities; rather, we are witnessing a wider distribution of talent across the Kingdom’s various regions and provinces. A new generation of writers, poets, novelists, playwrights, and critics is emerging, producing innovative works that reflect the diversity and richness of Saudi culture. These young creators do not represent only themselves; they play a vital role in representing their nation at local and international events, presenting the world with a bright image of the intellectual and creative dynamism within the Kingdom, and winning prestigious awards in major Arab and international competitions.

Importance and expected impact

The impact of this investment extends far beyond local borders. Domestically, it contributes to strengthening national identity, creating jobs in the creative economy, and empowering youth. Regionally and internationally, it enhances the Kingdom's soft power, presenting it as a leading cultural hub in the region and attracting cultural tourism. Major events such as the Riyadh International Book Fair, the Janadriyah Festival, and art biennials have become global platforms showcasing Saudi cultural products and opening avenues for dialogue with world cultures.

Towards sustainable cultural integration

To ensure the continuation of this momentum, a sustainable relationship between the commercial investment sector and the cultural sector is essential. A symbiotic system must be created that supports creators, provides them with a stimulating environment, and simultaneously unlocks promising investment opportunities. The model offered by the General Entertainment Authority in transforming events into successful economic products can serve as an example for the cultural sector. By building strong institutions and effective governance, this creative endeavor can be organized and propelled towards global recognition, while continuously discovering young talent that will raise the bar and solidify the Kingdom's position as a key player on the global cultural map.

The Saudi News Network first launched on Twitter via its official account, @SaudiNews50, and quickly became one of the Kingdom's leading independent news sources, thanks to its fast and reliable coverage of major local and international events. Due to the growing trust of its followers, the network expanded by launching its website, a comprehensive news platform offering regularly updated content in the fields of politics, economics, health, education, and national events, presented in a professional style that meets the public's expectations. The network strives to enhance public awareness and provide accurate information in a timely manner through on-the-ground reporting, in-depth analysis, and a specialized editorial team, making it a trusted source for anyone seeking up-to-the-minute Saudi news.

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Culture and Art

The book "I am wheat and I am millet": Jazan's heritage in a cognitive text

A reading of Abdulrahman Mokli’s book “I am wheat and I am millet”, which transforms the popular dish “Marsa” into a deep anthropological entry point for understanding the memory and heritage of the Jazan cultural region.

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The book "I am wheat and I am millet": Jazan's heritage in a cognitive text

In his new book, "I Am Wheat and I Am Millet," published by Arouqa Publishing House, author Abdulrahman Moukly presents a unique literary work that transcends the boundaries of traditional narrative. Moukly begins with a simple and familiar element of Jazan's culture—the popular dish "Marsa"—and embarks on a profound intellectual and aesthetic journey, transforming rural cuisine into an anthropological laboratory through which he explores memory, identity, and the human history of the place.

The Jazan region, located in southwestern Saudi Arabia, is known for its rich cultural and historical heritage and its unique geographical diversity. This rich heritage is clearly evident in its oral traditions, its ancient souks like the Tuesday market in Sabya, and its cuisine, which reflects the relationship between people and the land. In this context, "Al-Marsa" is not merely a dish made of flour, bananas, and ghee; it is a symbol of generosity and community, a ritual of daily life that holds the stories of mothers and grandmothers, and embodies an economy of both abundance and scarcity. From this perspective, Mokli delves into this world to offer a cultural interpretation that transcends mere taste and explores deeper meaning.

The author's narrative relies on the perspective of the "witnessing self," evoking the memories of a child observing with caution and longing the events unfolding in the kitchen. Through this child's eyes, we see more than just food preparation; we sense the aroma of the oven mingled with the woman's breath, feel the subtle anxiety of want, and anticipate the joy of those returning from the market. The book's title, borrowed from a popular saying, "I am wheat and I am millet," encapsulates this vision. The phrase signifies not only readiness but also a declaration of an identity rooted in the land and its produce, how a person defines themselves through their sustenance, and how grains of wheat and millet become cultural symbols of fertility and belonging.

The book represents a practical and profound response to modern intellectual calls to break free from the "rhetorical prison" of literature and connect it to the humanities, specifically anthropology. As the Iraqi thinker Khaz'al al-Majidi pointed out, literature needs a revolution to return it to its lived human essence. Muqli wholeheartedly embraces this vision, abandoning linguistic embellishments in favor of a dense and richly symbolic prose. Small details, such as the dough for sorghum, bunches of bananas, and the names of valleys and villages, are transformed in his text into cultural documents that reveal an entire society's worldview, making literature a field of knowledge capable of interpreting everyday life.

"I Am Wheat and I Am Millet" is a new and important installment in Mokli's cultural project to document and write about Jazan's heritage from a profound intellectual perspective. Following his previous works that explored religious, mystical, and historical aspects, he now delves into the heart of daily life, emphasizing that knowledge is not confined to grand texts but also resides in food traditions, markets, and proverbs. In doing so, the book presents a genuine portrait of Jazan, far removed from stereotypes, revealing its spirit as manifested in its simplest details and affirming that folklore is not merely decorative but a living, breathing text of knowledge worthy of reading and interpretation.

Ultimately, "I Am Wheat and I Am Millet" transcends being merely an autobiography or a documentation of local folklore, becoming an intellectual exploration that questions the very nature of literature. It is a text that establishes a new relationship between literature and anthropology, demonstrating how the kitchen and the aroma of bread can serve as gateways to understanding the deeper layers of human consciousness and collective imagination, thus presenting a work worthy of the depth and authenticity of Jazan's culture.

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Culture and Art

Naming streets after literary figures in Saudi Arabia: Honors and challenges

A discussion about the initiative to name streets after intellectuals and writers in Saudi Arabia, between its cultural importance, official selection criteria, and its impact on national identity.

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Naming streets after literary figures in Saudi Arabia: Honors and challenges

The naming of a main street in Al-Ahsa Governorate after the critic Dr. Saad Al-Bazai has sparked a wide-ranging cultural debate about the mechanisms and criteria governing the honoring of intellectual and literary figures in Saudi Arabia. This initiative, which has been widely welcomed, has reignited a long-standing debate: Should the selection of names be based on the intellectual's merit and influence, or should it remain subject to the regulations and controls set by municipalities and local authorities?

Historical background and national context

The practice of naming streets and squares after prominent figures is a global tradition aimed at preserving national memory and connecting generations to their history. In the Kingdom, this practice has historically focused on the names of kings, leaders, prominent historical and religious figures, or classic public names. However, recent years have witnessed a notable shift towards honoring contemporary cultural, artistic, and literary figures—a trend that aligns with the goals of Saudi Vision 2030, which places culture and national identity at the heart of its priorities and seeks to celebrate the creative individuals who have contributed to shaping societal awareness.

The importance of the initiative and its expected impact

The significance of these initiatives transcends mere symbolic tribute; they carry profound cultural and social dimensions. Locally, these namings foster a sense of belonging and pride among city dwellers, connecting them to their recent cultural history. Critic Dr. Mohammed Al-Dabisi views this act as “a conscious cultural practice closely linked to identity and memory,” functioning as a “silent educational tool” that evokes the lives and contributions of these prominent figures in the minds of passersby, thus enriching the cultural heritage of new generations and imbuing public spaces with a distinctive character.

Intellectuals' opinions: between appreciation and demands for clarity

Intellectuals agree that this initiative represents “the ultimate prize,” as described by historian Mohammed Rabie Al-Ghamdi, who recounted his personal experience with the street named after the poet Mutlaq Al-Dhiyabi in Jeddah, considering it a lasting honor that surpasses the value of any material award. Dr. Ahmed Al-Humaid affirms that naming a street after a literary figure during their lifetime is a source of pride, and after their death, it is an honor for their family and a recognition of their legacy. For his part, Dr. Saad Al-Rifai suggests developing this initiative by adding a QR code to street signs that leads to the individual's biography, thus transforming it into a tool for enriching knowledge.

However, intellectuals are calling for clear and transparent selection criteria. Dr. Al-Dubaisi criticizes what he describes as the “fluidity” of criteria in some areas, advocating for the adoption of scientific principles based on the actual impact of the individual in the fields of education, thought, and journalism, to avoid favoritism or arbitrary selections. Writer Ali Magawi agrees, arguing that commemorating influential figures should be an “official responsibility” to ensure the selection of the most suitable positions and the most deserving individuals.

Official vision: Specific procedures and controls

In contrast, official sources emphasize that the process is subject to strict controls. The municipalities of Madinah, Asir, and Al-Ahsa clarified that street naming is carried out according to instructions and standards approved by the Ministry of Municipal and Rural Affairs and Housing. The Secretary of Al-Ahsa Governorate, Engineer Essam Al-Mulla, indicated that the process begins with nominations from specialized entities, then proceeds through a dedicated committee, which selects the most suitable street before final approval is obtained from the regional or provincial authorities. This regulatory framework aims to ensure that the selections are well-considered and meet specific criteria, such as the importance and significance of the street, while also taking into account initiatives to honor certain groups, such as martyrs of duty or writers and intellectuals.

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Culture and Art

The podcast revolution: The return of sound in the age of screens and its media influence

Discover how podcasts have revolutionized content consumption, restoring audio to its rightful place in a world dominated by images. Analyze their importance and growing influence in the Arab world.

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The podcast revolution: The return of sound in the age of screens and its media influence

Humanity has never known a time when images surged forth with such intensity as today; images crowding before our eyes relentlessly, invading the details of our day from the moment we wake up until the moment we switch off our phones at night. This constant influx not only exhausts the eyes but also the soul, to the point that even light itself is incapable of providing a sense of contentment. Amidst this clamorous visual onslaught, something like a quiet awakening occurs: "sound" returns to its rightful place, not as a new noise, but as an authentic medium reclaiming its presence, as if the world is reminding us that meaning doesn't always require an image to take shape, and that a story, when told truthfully, reaches the heart faster than any meticulously crafted scene.

From this profound return to the self, a new space was born: the podcast. It is like a small island, far removed from the world's clamor, emerging from the roar of modernity to declare that humanity still needs words whispered in the ear, not light thrust into the eye. The podcast is not merely a technological extension of the audio arts; it is a reclaiming of an essence lost when visual imagery dominated the global landscape. It is a reminder that early societies were not built on images, but on the spoken word; on the storyteller whose voice pierced the night, transforming silence into a repository of tales.

Podcasts didn't emerge from a vacuum; they are a natural extension of a long legacy of audio media, most notably radio, which shaped the consciousness of entire generations. But the term 'podcast' itself, coined in the early 2000s as a portmanteau of 'iPod' and 'broadcast', brought with it a democratic revolution. Initially, it was the preserve of tech enthusiasts, but with the proliferation of smartphones and easy access to listening platforms like Apple Podcasts and Spotify, it transformed into a global phenomenon available to everyone, both producers and consumers.

One of the most beautiful things this space has done is move storytelling from the confines of studios to the vastness of the world. Suddenly, a woman can recount her vulnerability as if whispering to a friend; and a young man can express what he previously lacked a free platform to voice. The power of podcasts lies in breaking the monopoly on content creation. While video production requires expensive equipment, anyone with an idea and a simple microphone can launch their own program, opening the door to previously marginalized voices and specialized topics that would never have found a place in traditional media.

As for the Arabic voice, it arrived in this new world imbued with the scent of old cities, the dialects of alleyways, and the memory of gatherings where the spoken word reigned supreme. It didn't come to imitate, but rather to reinvent itself and forge its own space. Young Arabs found in podcasts an outlet to express their concerns and aspirations in a language that resonated with them. This led to the emergence of specialized Arabic podcast platforms and networks, such as 'Sawt' and 'Thamania,' which offered high-quality content that rivaled international productions and contributed to building communities of engaged listeners around shared interests, thus fostering cultural and intellectual dialogue in the region.

The impact of podcasts extends to changing our daily habits of consuming knowledge and entertainment. They have become our companions on our daily commutes, during exercise, or while performing household chores, utilizing moments that were previously difficult to engage visually. Economically, the podcast advertising market has begun to grow regionally, providing new opportunities for content creators to achieve sustainability. Looking ahead, we may witness an evolution towards more interactive and immersive audio experiences, enhanced by innovative technologies.

Perhaps the greatest gift of podcasts is that they have restored humanity to its voice, and restored the voice to its rightful place in the construction of consciousness. Images may be alluring, they may dazzle, but they do not penetrate to the depths as the voice does. Only the voice can touch an idea yet unborn, awaken a memory on the verge of fading, and unite vast distances in a single tone.

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