Culture and Art
A new agreement between Rotana Group and Media Rating Company (MRC) heralds a new era of accurate analysis using "KSA TAM"
In a significant step aimed at empowering the media sector and enhancing the quality of television and digital content in the Kingdom, Rotana Group announced
In a qualitative step aimed at empowering the media sector and enhancing the quality of television and digital content in the Kingdom, Rotana Satellite Group, one of the most prominent media companies in the region, announced the signing of a strategic agreement with Media Rating Company (MRC), a leader in measuring viewership ratings and analyzing media performance in the Kingdom.
This agreement aims to enhance the use of data and its analysis to improve the viewer experience and raise the efficiency of media production. The agreement will allow Rotana Group to benefit from the measurement and analysis services provided by MRC, enabling it to make strategic decisions based on accurate data about the performance of channels and media content.
This adoption comes in light of the decision by the General Authority for Audiovisual Media in the Kingdom of Saudi Arabia to adopt the KSA TAM system as the official national standard for measuring viewership ratings. This strategic direction reflects Rotana's firm commitment to using accurate and licensed data, providing unprecedented insights into viewership ratings across its various channels.
The KSA TAM system is an advanced data integration solution, characterized by its ability to collect and analyze detailed data on audience behavior. The system monitors viewership rates across regular, peak, and special times, with a precise analysis of audience interaction with programs and advertising performance at the minute level, by classifying channels based on audience share and viewership rates. Advertisers can greatly improve their media strategies.
The system also allows advertisers to benefit from detailed post-campaign evaluations, providing comprehensive data on reach, frequency, cost per thousand views (CPM), total rating points (GRP), and cost per GRP point. KSA TAM's organic performance is reflected in viewing behavior across both television and digital platforms, contributing to the development of comprehensive, content-focused media strategies that cater to diverse audiences.
Starting this January 2025, five of Rotana's main channels will be measured using the KSA TAM system, which will provide accurate data on audience interaction, content consumption patterns, and advertising impact.
This partnership follows MRC's tireless efforts to achieve the "gold standard" in media performance measurement, having successfully developed advanced measurement tools and methods that meet the highest global standards. Thanks to these technologies, the company is now able to provide accurate data and analytics that support decision-makers in improving their media strategies. The agreement between the two parties focuses on enhancing the use of data to analyze program performance and accurately review viewership ratings, responding to modern trends in the media industry that increasingly rely on in-depth analytics to understand viewer preferences and optimize production strategies.
Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, stated, “This partnership is a strategic and pivotal step for Rotana channels. The KSA TAM system allows advertisers and content creators to accurately understand audience needs and present content that meets their aspirations. It also provides advertisers with precise information about target demographics, contributing to enhanced advertising strategies and, consequently, Rotana’s ability to connect brands with their audiences effectively.” Eng. Bandar Al-Mashhadi, CEO of Media Classification Company, commented, “We are proud of our partnership with Rotana Group, which demonstrates a genuine commitment to providing distinctive local content that meets audience expectations. This agreement comes at an exceptional time, as we are nearing the completion of the pilot phase for measuring viewership on smart devices. This agreement represents the culmination of years of commitment to developing measurement and data tools that contribute to strengthening the media ecosystem.”.
He added: “This agreement represents an important milestone in our journey towards providing innovative solutions that support the media industry. Adopting the KSA TAM system as a primary measurement currency reflects our commitment to providing modern measurement tools that meet global standards. Our agreement with Rotana highlights this commitment and contributes to supporting local content to meet the aspirations of the audience and enhance the position of Saudi media regionally and globally.”.
He concluded by saying: “Rotana Satellite Group has a diverse range of content including films, talk shows, music content, and other distinctive productions. This agreement represents a great opportunity to analyze and develop this diversity to maximize the benefit for viewers.”.
Culture and Art
The series "Rouh OFF" was permanently canceled by a decision of the Actors' Syndicate
The Actors' Syndicate has decided to permanently halt the airing of the series "Rouh OFF" during Ramadan due to violations of regulations and the use of blogger Umm Jasser. Learn the full details.
In a decisive move aimed at regulating the artistic scene in Egypt, the Actors' Syndicate, headed by Dr. Ashraf Zaki, issued an official decision to permanently halt the production and filming of the series "Rouh OFF," prohibiting its broadcast during the upcoming Ramadan season or at any other time. The syndicate confirmed that this decision is final and irrevocable, following the proven violation by the production company of serious breaches of the regulations and laws governing artistic work in Egypt.
Reasons for the decision and ignoring the warnings
The union explained in its press release that the suspension decision was not arbitrary, but rather a result of producer Bilal Sabri's disregard for a series of official warnings and notices previously issued to him. The union had demanded that the production company adhere to legal procedures and obtain the necessary permits, but the producer persisted in flouting regulations, necessitating decisive intervention to uphold the union's prestige and the rights of its members.
The union investigations revealed that the main reason for the crisis was the circulation of a video clip showing the producer contracting with the famous blogger known as “Umm Jasser” to participate in the work, which is a clear violation of the union law that prohibits employing those who are not registered in the union’s lists or who do not have official work permits, especially in light of the existence of thousands of academic graduates who are waiting for the opportunity.
Context of the crisis: The union confronts the "blogger phenomenon"
This decision comes within the context of a broader campaign led by the Actors' Syndicate to address the phenomenon of social media celebrities (bloggers and TikTokers) entering the field of acting without talent, academic training, or legal permits. The syndicate consistently emphasizes that art is a creative profession with its own sanctity, and that allowing non-specialists to practice it simply because of their online fame harms public taste and reduces opportunities for professional and syndicate-affiliated actors who have dedicated years to study and training.
Legal significance and impact of the decision on the industry
This decision sends a strong message to all production companies in the Egyptian market: the syndicate will not tolerate any violations of Law No. 35 of 1978 and its amendments, which regulate the work of artistic syndicates. The decision emphasizes that protecting the profession and guaranteeing the rights of its members are top priorities, and that any attempt to circumvent the laws for quick "trends" will be met with deterrent penalties, potentially including expulsion or permanent suspension.
The crew of the suspended series
It's worth noting that the series "Rouh OFF" featured a stellar cast before its cancellation, including Munther Rayahneh, Mirna Walid, Salah Abdullah, Nancy Salah, Tarek El Nahry, Sherif Baher, Mohamed Soliman, Taher Abu Leila, and Reda Hamed. The show also heavily relied on rap and festival music stars, featuring artists such as Samir Afrato, Felix, Resha Costa, Samara, Fifty, Sadat, and the Power High band, indicating its direct target audience of young people.
Culture and Art
Details of the Rice Night concert in Riyadh Season featuring Lebanese stars
Ragheb Alama, Assi El Hallani, and Carole Samaha have arrived in Riyadh to perform at Laylat Al Arz (Night of the Cedars) as part of Riyadh Season. Find out more details about the highly anticipated concert and its date at the Abu Bakr Salem Theater.
Amidst an atmosphere brimming with excitement and anticipation, the plane carrying Lebanese singing stars Ragheb Alama, Assi El Hallani, and Carole Samaha landed in the Saudi capital, Riyadh, in preparation for one of the biggest musical evenings, titled "Laylat Al-Arz" (Night of the Cedars). This highly anticipated concert is scheduled for February 5th, as part of the packed schedule of events at Riyadh Season, which continues to attract global attention.
A night of musical entertainment with a Lebanese flavor
This evening marks a significant milestone in the concert calendar at the Abu Bakr Salem Theater, which has recently hosted some of the Arab world's biggest stars. The concert's title, "The Night of the Cedars," carries profound symbolic meaning, referencing the cedar tree at the center of the Lebanese flag, promising an evening that blends national pride with authentic musical artistry. The trio is expected to present a diverse selection from their extensive repertoire, with the audience anticipating a fusion of Assi El Hallani's signature energetic Lebanese dabke songs, Ragheb Alama's modern romantic ballads, and Carole Samaha's powerful stage presence.
Riyadh Season: A Destination for Arab Art
This concert is more than just a fleeting event; its significance stems from its role as part of Riyadh Season, which has successfully transformed the Saudi capital into a global entertainment and cultural destination. Such concerts play a pivotal role in fostering cultural and artistic exchange, offering Saudi and Arab audiences residing in the Kingdom the opportunity to enjoy live performances by their favorite stars. The concert also reflects the musical diversity that the season's organizers are committed to providing to satisfy all artistic tastes.
Behind the scenes of the arrival and the stars' reactions
On the social media front, artist Carole Samaha documented moments of travel and arrival, sharing spontaneous snapshots with her colleagues Ragheb and Assi, commenting with the touching phrase: “When the sons of the Cedars come together,” which received widespread interaction from the public who praised the brotherly spirit between the artists.
Intense artistic activity
In a related context regarding the stars' schedule, artist Ragheb Alama's activities are not limited to the Riyadh concert only, but the superstar is preparing to head later to the United Arab Emirates, to perform a huge concert on February 14 on the occasion of Valentine's Day at the Dubai Autodrome Motor City, where he promises his audience there to present a collection of his latest artistic releases in addition to his classic masterpieces.
Culture and Art
Ahmed Ezz plays a lawyer in the radio series "El Fahlawy" during Ramadan 2024
Ahmed Ezz returns to radio drama this Ramadan with the series "El Fahlawy" on Nogoum FM. Learn more about his role and the latest news on his international film "Seven Dogs" with Monica Bellucci.
In a move reflecting his commitment to maintaining a constant presence with his audience across various artistic platforms, Egyptian star Ahmed Ezz officially joined the Ramadan television lineup this year, but this time on the airwaves with his new radio drama, "El Fahlawy." The series is scheduled to air on Nogoum FM, marking Ezz's strong return to radio drama after an absence of several years, choosing the magic of the microphone to connect with listeners during Ramadan's prime time slot.

A return to the traditions of radio drama during Ramadan
Radio drama in Egypt is a deeply rooted Ramadan tradition spanning decades, with Egyptian and Arab audiences alike eagerly listening to series before Iftar (the breaking of the fast). The selection of Ahmed Ezz to participate this season underscores the importance of this art form, which relies entirely on vocal performance and imagination—a field where talented actors shine, capable of portraying emotions without visual cues. Nogoum FM radio is considered one of the leading platforms preserving this artistic heritage by presenting productions featuring top stars annually.
Personal details of "Al-Fahlawi" and the official poster
The official poster for the series sparked curiosity and anticipation among fans of star Ahmed Ezz, as he appeared prominently wearing a lawyer's formal robe (a black gown), clearly hinting at the nature of the character he will portray. "El Fahlawy" unfolds as a captivating drama that blends suspense and mystery, with Ezz playing a shrewd lawyer possessing exceptional crisis management skills. He becomes embroiled in a complex series of conflicts with influential figures, adding a layer of intrigue perfectly suited to the target audience during the holy month of Ramadan.
"Seven Dogs"... A qualitative leap towards global recognition
On another note, and away from the microphone, Ahmed Ezz continues to bolster his cinematic presence with a highly anticipated mega-project titled "Seven Dogs." The film, eagerly awaited by audiences, is written by Mohamed El-Dabaa and directed by the internationally acclaimed duo Adil El-Arbi and Bilall Fallah, who gained widespread recognition in Hollywood after their resounding success with "Bad Boys for Life.".
Global Arab Artistic Alliance
The film "Seven Dogs" holds special significance beyond being just a new cinematic work. It represents an artistic collaboration bringing together top stars from Egypt and the Arab world, as well as international stars. The film boasts an impressive cast, including Karim Abdel Aziz, Tara Emad, Hana El Zahed, and Sayed Ragab. The film's importance is further amplified by the participation of the renowned Saudi actor Nasser Al-Qasabi in one of the main roles, reflecting the significant development in Saudi-Egyptian artistic cooperation. The film also features the exceptional participation of the iconic international star, Monica Bellucci, placing it among productions aiming for international competition, not just local appeal.
-
Local news one week agoLandslide in Riyadh: Details of the incident in Al-Sahafa neighborhood and containment efforts
-
Culture and Art, 1 week agoHaifa Wehbe's absence in Riyadh: A photo crisis or a strained relationship with the media?
-
Local news one week agoRiyadh collapse: Emergency plans to secure water after a main pipeline burst
-
Culture and Art, 1 week agoCity Kitchen series: A drama of conflict and the middle class during Ramadan
-
Culture and Art, 1 week agoThe series "Kasra": Dawood Hussein in a moving social drama this Ramadan
-
Local news one week agoApplying for the 1447 Opportunities Program for Teachers via the Fares System
-
Local News 7 days agoRamadan 2026 discounts in Saudi Arabia: Offers valid for 54 days
-
Culture and Art 5 days agoThe death of artist Huda Shaarawi “Umm Zaki” and her funeral in Damascus
